McDonald’s Banks on More Digitally Enabled Restaurants for Enhanced Ratings

McDonald’s parent company, Westlife Development Ltd which manages the QSR chain in West and South India is ushering in technology for an enhanced consumer experience as well as for better online ratings and greater footfalls.

The company has an agenda of converting about a third of its 281 restaurants as digitally enabled joints. These tech updated joints will have self-ordering kiosks, tablets for internet access or gaming, access to free wi-fi and chargers which are wireless.

McDonald’s has been propagating these Experience of the Future (EOTF) restaurants since past one year and has realised that these joints have enjoyed higher consumer ratings on various food ordering apps, with ratings hovering at 4.2-4.4 on 5. This is in comparison to the 3.3-3.5 ratings of an average McDonald’s store.



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