In its recent advertisement guidelines, UK Advertising watchdog – The Advertising Standards Association has cleared the air around McDonald’s Happy Meal advertisement that will now be aired during children’s TV shows. Stating it as a healthy and non-HFSS (High Fat, Sugar and Salt) product combination, the regulator has marked the product safe to consume, while keeping a ban on advertisements by KFC and Kellogg’s Coco Pops. Dismissing a complaint which claimed that the Pokemon-themed Happy Meal ad featuring products like Chicken McNuggets shouldn’t be allowed to run between episodes of the Peppa Pig, The ASA, UK said that only those adverts that target children with products which are high in fat, salt and sugar should not be promoted on Children’s TV.

Source: The Guardian

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