US fast-food chain McDonald’s, after its buyout of an erstwhile partner, Vikram Bakshi’s 50% share in the CPRL joint venture is likely to introduce the brand’s proprietary in coffee house style food and drink franchisee McCafe in the northern and eastern Indian regions. At the moment, about 190 McCafes operate in South and West India.
Till now, McDonald’s was not able to scale its operations in north and east India owing to a legal battle with Vikram Bakshi. Hence, consumers were not able to enjoy a uniform pan India experience of McDonald outlets. As per reports, McDonald’s is actively seeking a suitable developmental licensee partner for its operations in North and East India.
For records, McDonald’s has for the time being closed all 165 joints of CPRL across North and East India.
It is interesting to note that McDonald’s had entered into an agreement of 50:50 venture with Vikram Bakshi’s CPRL in 1995 to open outlets in North and East India.
Source: Times Now News