Motorola, the mobile handset company is eyeing India as its export epicentre for Latin America and Asia Pacific markets. As per Prashanth Mani, Managing Director Motorola Mobility India, India has the potential to drive profits by bringing supply chain optimisation and other cost efficiencies. As India has similar cost structures to that of China, it can be looked upon as an alternate manufacturing base.
Motorola has a phone manufacturing unit in Sriperumbudur in Tamil Nadu that was established about three years ago. Over the years, owing to cut-throat competition from other Chinese smartphone players, Motorola’s market share in India has taken a dip.
The move to shift production base to India is also in the wake of the US raising import tariffs on goods from China therein making Chinese goods more expensive for the US consumer.