The popular e-commerce company Myntra has recently partnered with Fossil Group to launch unique watches powered by Artificial Intelligence. The collaboration has given birth to the collection named ‘Tryst’. This collection has been launched under three major categories- Fashionista, Wanderlust, and Athleisure. Through the products, the brand aims to cater to the millennials and Gen Z consumer segment. The collection is specially designed to assure high standards of quality and reliability and offers trendy, stylish and contemporary watch designs to the users. The price of the products under Tryst starts from Rs.4,500 and goes as high as up to Rs.8,000.
This introduction has been made possible with the help of the Vorta engine. This AI platform provides insights on dials, dial sizes, colours, designs, finishes and more, by predicting trends, systematically and accurately. According to Steve Evans, EVP- Fossil Group, ‘The association is a perfect blend of fashion, backed by technology and the finesse of a fine watchmaker’.