Flipkart-owned Myntra is in talks with Under Armour to manage its offline stores in India. If the talks fructify, then Under Armour would become the first foreign brand whose offline stores would be managed by Myntra’s new leadership that took shape after Walmart’s 77% stake acquisition in Flipkart in 2018.
Myntra would open the brand’s offline stores in shopping malls that receive greater footfalls. Myntra’s focus group is young shoppers.
The talks can get streamlined in a formal arrangement in about two months’ time. Off late, there has been a conscious push upon getting international brands to work with Myntra in an exclusive arrangement.