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Even if you are the most frequent buyer on Myntra, I doubt that you would remember the website’s personalized gifting services way back in 2007. Myntra climbed the toughest steps quicker than most other retail platforms – building a catalogue of more than 1000 brands like Vero Moda, Pepe Jeans, Adidas, Nike, Red Chief, US Polo, UCB, Wrangler & more. They went App-only for a while, convincing offline customers to try the online route and thus became a wardrobe favourite for every Indian. What worked for them in parallel to their efforts of onboarding fashion was their fresh off-the-hook marketing campaigns, both in print and digital media. Here’s the journey of Myntra truly representing the vibrant flavours of young India.
Launching Myntra’s In-house Brands
We’ve known Myntra primarily for its celebrated collections of International brands, but the retailer’s own brands are brilliant too. They started with “Bold is Beautiful” for Anouk.
… and then brought a brilliant ad film depicting the discrimination pregnant women go through in the corporate world. The video ends with Shaheen starting off on her own in the face of her corporate boss belittling her for being pregnant.
All of them were thought-provoking, awe-inspiring and spoke of all things generally taboo in India thus causing quite a stir.
Next, Myntra showcased another brand, Roadster that houses grunge fashion apparel by roping in Ranveer Singh. This #GTFO biker ad spreads the simple message to just get up and get out, out of your bed, out of your home and out of your comfort zone and be an achiever.
Exclusive Ads For Celeb Style Labels
Young women look up to this truly beautiful style icon for style and career inspirations, and by launching her own label, Deepika Padukone has responded well to her fans. Now, if you want to adorn all of Deepika’s looks, you just have to login to Myntra.com.
Name: Deepika Padukone
Brand: All About You
Started in: October 2015.
When Deepika Padukone’s style label was conceptualized, a simultaneous video campaign also made its way into social media. This beautiful video captures the different things women want, one guy who they’re ready to bow down for, a passion so strong that distances and time doesn’t hinder and a confidence that rubs off on those around them. All of which come together in a woman who is with herself #TereSaathTu.
Bringing Celeb Style Labels Onboard
Starting with Hrithik Roshan, and then John Abraham and Virat Kohli, exclusive apparel labels of select style icons have been launched with Myntra. So there’s Hrithik’s dapper formals and cool casuals in HRX, Virat’s quirky tees and jeans wear in Wrogn and John Abraham’s subtle and sexy casuals.
Name: Hrithik Roshan
Started in: November 2013.
Name: John Abraham
Brand: Ecko Unltd
Started in: November 2016.
Name: Virat Kohli
Started in: November 2014.
Myntra’s Brand Ambassadors
Ranveer Singh, Deepika Padukone, Abhay Deol, Ira Dubey and Lisa Hayden, the list goes on and on. The who’s who of Bollywood have made Myntra a household name over the years!