Myntra, the FlipKart owned fashion and lifestyle e-tailer has apparently entered into a partnership with Justin Bieber to unveil a co-branded fashion label. Myntra has been mailing a survey to men between 15 and 35 years of age to know about their opinion about popular male musicians.
The Survey named ‘JB Survey’ prompts respondents to answer questions regarding their choices in music as well as their opinion regarding the fashion choices of lead male musicians.
Respondents are also questioned about their take on Myntra joining hands with enlisted celebs in the survey for launching a fashion apparel brand.
According to speculations, such partnerships between fashion brands and celebrities have a plethora of takers and it would be of interest to know how much mileage this new Myntra-Bieber brand will gain in India. Yet, this collaboration between Myntra and Justin Bieber is sure to attract the attention of global media, an ambition which Myntra is surely harbouring.