Myntra has launched ‘Roadster Go’ store at Vega City Mall in Bengaluru. Spread across 3,200 sq ft, the new store is by far the biggest store of the brand.

The store is RFID-Enabled that allows its shoppers to choose merchandise without the intervention from the sales staff, get to know real-time online prices and perform self-checkout in flat 30 seconds.

According to Amar Nagaram, Head of Myntra, Roadster is a fine example of how fashion and technology upon integration create exclusive experiences and up the game of offline shopping. Myntra is committed to enhancing its offline presence in an omni-channel fashion through a franchise model.

Roadster is Myntra’s highest selling private label brand that made a record with sales of Rs 500 crore in just 4 years.

Source: Indianretailer

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