Nike is in the process to move its headquarters to Berlin. Nike announced that the two Berliners, Muslim boxer ‘Zeina Nassar’ and the rapper and activist ‘Eunique’ will support this process. They will help spread good word for the brand to their followers on Instagram and Snapchat as brand’s influencers. On the other hand, Nike has posted many posters across Berlin for European Athletics Championships. It is to make Berlin aware about the brand and is already paying off in Europe. The first-quarter sales in its Europe, Middle East and North Africa regions rose 10 per cent after adjusting for currency fluctuations, to €2.1 billion ($2.4 billion).