American MNC and sportswear brand, Nike is set to launch a digital footwear sizing tool named Nike Fit. This tool will be powered by AI, computer vision, data science, machine learning and recommendation algorithms. Nike Fit will use the smartphone camera to scan the feet size and further recommend the ‘perfect fit’ of the Nike shoe style. This data then gets stored in the NikePlus member profile and can also be used for shopping for the perfect pair of shoes next time. The user can also use guest mode to scan the feet of other family members. This technology will come in as a solution to reduce the customer churn caused due to the inapt. selection of the shoe size.
Source: Just Style