Top Chinese smartphone seller Oppo has announced a new smartphone series named ‘Reno’. The series will be targeted at the younger generation, the ‘creative young trendsetters’. For this purpose, the communications company has also set out a brand campaign – “I’m Reno”. The series will be made available in places where the company operates. This series will be endorsed as a premium segment of smartphones in India. Reno will thus compete with OnePlus, Samsung and other premium segment smartphone brands like these. The company has also launched two smartphones of the Reno series in its home country China. To revamp its brand image Oppo has also partnered with Eddie Opara, the famous designer of world’s largest independently owned designer studio – Pentagram.
Source: Times Of India