The traditional religious pilgrimage has undergone a paradigm shift towards travelling to experience inner peace. Traditional pilgrimage centers are now being explored as Yoga retreats and Ayurveda Spas. Young professionals are increasingly taking to such travel destinations. A growth of 20-40 % in this segment is being witnessed by players like Oyo Rooms.
Gauging this spike in demand, players like Oyo Rooms are setting up accommodations in religious pilgrimage sites. Shruti Shibulal, Director, Tamara Leisure quotes, “There is a void in the quality of accommodations in religious places and this opens a potential to set up mid-segment accommodations in those areas.
This opportunity is now being up surged by organised players who are now increasingly offering a combination of leisure with pilgrimage trips.