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Catering to auto enthusiasts, Overdrive is a monthly magazine which provides upbeat information about every tiny detail that happens in the automobile segment. Serving its audience for the last 19 years, it has made its way to the web, events and television.
Founder – Mike Parkhurst, September 1961 (Died – July 2014)
Editorial Director – Max Heine (2019)
Readership – 4,94,673
Circulation – 1,65,000
Languages Available: English
Annual Subscription Price: Rs. 1500
CashKaro Price: Rs.999
If you are an auto enthusiast or just someone who wants to rule the streets with the best vehicle, get your hands on Overdrive magazine. You can get recommendations from undisputed auto experts and also save a good amount.
What Value Does Overdrive Add?
- It tests vehicles and enables its audience to make the right choice for automobiles
- Provides reviews, tips, step-by-step guides and expert advice
- Keeps you hooked with interactive mediums across platforms
Overdrive on TV
Associated with leading channels like CNBC TV18, CNBC Awaaz and CNN IBN, Overdrive gives you all the details you will ever need for the latest and hottest bikes and cars. The latest beast in the market is usually tested and reviewed in the show followed by auto-experts answering viewer queries. Towards the end, you see leading personalities from the auto industry, celebrities and other leading personalities talk about what they love most, their bolted iron beauties. Watched by millions, this is undoubtedly the biggest automobile show in India.
Overdrive awards were introduced in 2000 to distinguish the best in the automotive industry. It is a prestigious awards ceremony and is associated with top industry bodies like CII, SIAM and ACMA. The awards are judged by an independent jury validated by a reputed audit firm.
What’s on the web?
Overdrive’s web page is a visual treat. You can find cars and bikes, compare them, see reviews, photos and videos. You also get to know the lattest news, features of product and opinions.
It covers brands like Ferrari, Volvo, Porsche, BMW, Mahindra, Hyundai and more. You can find prices, see variants, distinguish on the basis on fuel type, and the list goes on!
Some bike brands to watch out for are Ducati, Honda, Harley-Davidson, Carberry, Husqvarna Svartpilen, Benelli etc.
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