Pantene Malaysia has recently launched a campaign #WANITABESI, which means “Iron Lady” in collaboration with Grey Malaysia and Think Tank Directors. The word wanita besi is traditionally used to insult unfeminine women, hence this campaign has been launched to create a new meaning for the phrase. The campaign features Malaysian singer and song writer Yuna, health and fitness star Linora Low and former Malaysian diver Adeline chin. It is said that the campaign is set to create inspiration from real life events and how they triumphed from adversity.
Source: Advertising Marketing