Patanjali Ayurveda has set its foot across all the product segments in India. So, it has pioneered another segment namely the dairy and frozen food products. It has introduced cow milk, buttermilk, curd, cheese and frozen peas as a part of its new food category. However, the brand intends to increase the products in its frozen food range. The products will be available across four cities which are Delhi, Rajasthan, Haryana, and Maharashtra. While it is said that the food items will be priced lower than other brands prevalent in the market.
Source: Best Media Info