Source: Franchise India
Patanjali is all set to enter the Khadi market keeping with its policy of entering new sectors over the years. The khadi industry is dominated by Fabindia and state-owned KVIC, both facing a tiff with each other. Other than opening 100 exclusive stores, Patanjali also plans to sell through 15,000 KVIC stores strengthening their control in the market. Patanjali plans to launch its stores, specifically in tier 2 and 3 cities to sell its “Swadeshi” line of branded clothes by Diwali 2018, with its products starting as low as Rs. 100. KVIC which is the sole authority in the country for providing the khadi mark registration has not received any proposal from Patanjali but said it had no opposition to the company’s plans.