Paytm has launched its premium subscription service called ‘Paytm First’ in India.
The annual subscription to the premium service costs Rs 750.
As part of the initial offering, Paytm is giving a cashback of Rs 100 on the purchase of the subscription.
Paytm First Benefits
Paytm First will give users benefits across various categories including food, music, entertainment, travel, and more. The company has promised benefits worth Rs 12000 which include,
- Zomato Gold Membership
- Annual Gaana Subscription
- Annual Sony Liv Subscription
- ViU Premium
- Annual Eros Now Membership
- Uber (Ride benefits upto Rs 6000)
- Uber Eats (Food benefits upto Rs 2400)
Paytm will also give exclusive offers on shopping at the Paytm Mall which will include unlimited free delivery and priority shipping.
With the launch of its loyalty programme, Paytm aims to take on the likes of Flipkart and Amazon who have their own subscription model.