Paytm aims to promote digital payments and plans to offer financial security to partner stores.
source- Tech Era 4u
Paytm will provide life insurance cover to its offline partner stores and to their staff who accept digital payments. The said life insurance will be provided by an existing company and the premium will be taken care of by Paytm. Paytm wishes to give security to those families whose financial security is usually severely threatened at the loss of a sole bread earner via this initiative. Moreover, the vision is to make people realize the importance of digital marketing and offline partner stores do just that.
Source- INC 42