Posterscope is running a 14-day campaign across various locations in the capital and NCR for Behrouz Biryani. The scrumptious pictures of Behrouz Biryani can be seen on billboards, bus shelters, and metro pillars. The campaign’s tagline says, “A Biryani that was worth a war, is definitely worth a try”. The CEO of Posterscope said that the purpose of the campaign was to create brand awareness and help try people understanding the legacy of the 2000-year-old dish. The theme is a royal décor where the best Biryanis of Behrouz has been shown in the centre. The best seller biryanis used in the ad-campaigns are Dum Gosht Biryani, Lazeez Bhuna Murg Biryani and Zaaikedaar Paneer Biryani. Posterscope’s CEO confirmed that due to the campaign the search volumes of Behrouz are higher than that of Biryani itself.