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Puma signs up a deal with a professional sports league, women’s national basketball association and has sponsored for all the future league matches. The brand is allowed to use the league’s trademarks and WNBA players would be seen in Puma brand’s official uniform. Spearheading the movement, Dallas Wings guard Skylar Diggins-Smith, who will wear Puma shoes for the rest of the season. The report says that the sales has increase by 15% since the deal was made official.

Source: Footwearnews

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