Reliance Brands has signed up with a top Italian and 2 British Fashion Labels as a move to strengthen its brand portfolio. A subsidiary of Reliance Industries, this brand is trying to boost its company’s portfolio before it launches its e-commerce platform. Reportedly, the company is also attracting brands listed on the rival e-commerce websites. The company also aims at strengthening its offline base by onboarding small stores and large suppliers. Reliance Brands has recently boarded the Italian brand Armani’s sportswear subsidiary EA7 apart from two British labels namely All Saints (apparel, footwear and accessories brand) and Kurt Geiger (footwear and accessories brand). Reliance brands already houses numerous top labels like Diesel, Hugo Boss, Juicy Couture and Kate Spade.
Source: Business Today