Reliance Retail May Disrupt Operations Of Walmart-Flipkart & Amazon

Reliance retail has recently entered the online retail sector which has led to a big challenge for Amazon and Walmart-Flipkart. This Ambani led Reliance retail is ready to create massive disruption in the market due to its well-positioned aspects. According to the global market research firm Forrester, online retail sales in India will grow at a five-year CAGR of 25.8 percent. This will then reach to $85 billion by 2023, despite demonetization in 2016, GST in 2017 and the governmental changes in eCommerce policy last December. Reliance Retail operates 10,415 stores in more than 6,600 cities, with 500 million annual footfalls. This has created a kind of scale required for the company to swiftly launch India-based operations. Satish Meena, senior forecast analyst at Forrester Research said, “One of the things that will trouble Amazon and Flipkart is Reliance’s history of launching operations via massive discounts,”

Source: Economic Times

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