Samsung and Xiaomi are battling it out neck to neck in an endeavour to gain leadership in the Indian smartphone market.
According to Counterpoint data, the premium Rs 30,000 plus category has been grabbed by China’s OnePlus. The featurephone segment which outperformed smartphones in growth in the June quarter,has been dominated by JioPhone which captured almost 50% of market share. Karn Chauhan, research analyst at Counterpoint Research has stated that “Samsung has regained the leading position back after receding it to Xiaomi two quarters ago,”. Samsung’s J series was refreshed with the launch of a multitude of models in comparison to any brand across multiple price points during the second quarter.
Samsung’s leadership can also be attributed to strong offline distribution and aggressive marketing campaign that helped Samsung to gain mindshare besides gaining market share during the second quarter.