Sephora, the France based beauty retailer has recently announced that its hands-free beauty tutorials will now be available on Google Nest Hub in France. The brand aims to showcase how digitization can transform in-store and home beauty experiences. A source from Sephora cited “All you have to say is ‘Hey Google, talk to Sephora’. From there, it is possible to control the device using only the voice command to pause the video, go to the next step or go back to review a crucial step.” For this phygital experience, Sephora has launched six tutorials pertaining to foundation, contouring, eyeliner, smokey eyes, express makeup, and tired eyes. A preview of the same will be available on the LVHM booth at Viva Technology in Paris.