Shein is a U.S Fashion Brand that started its operations in India in the year 2017. It has now made its customer services localised as well as marketing and logistics. Malcolm Yam, General Manager, Shein India, said in an interview that Shein has invested Rs.250 Crore in the Indian Market. He also confirmed that Shein is now receiving 20000 orders a day and confirmed that it has now around 3 million followers on Social Media and has collaborated with across 2000 influencers all across India. Shein has its own designing studios in London, Los Angeles, Hong Kong and Dubai. It is also exploring a possibility of local designing in India.