A recent report by The Economic Times shed light on Swiggy and BigBasket’s interest in acquiring milk delivery startup. Should such acquisitions go through, both might see a 15-20 times rise in their order frequencies. Swiggy recently held discussions with Mubai-based Supr Daily whereas BigBasket held discussions with RainCan, Milk Basket and Daily Ninja. Swiggy, BigBasket and Grofers are all cash-rich and are competing fiercely to set their mark on the online grocery business.
Source: Money Control