Swiggy announced the launch of POP under which it will offer single serve meals delivered in 30-35 minutes. The service will be launched in Bengaluru, Delhi-NCR, Mumbai, Pune, Hyderabad, Chennai and Kolkata. Beta versions of the POP app had been tested in 2017 in Koramangala, Bangalore. POP will offer curated menus between Rs 99 – 250 from popular restaurants. Anuj Rathi, VP Product at Swiggy mentioned that POP is conceptualized for time pressed professionals. Swiggy has already tied up with major chains including Subway, Burger King and Taco Bell to create single-serving menus for POP.