Syska LED, the company that brought forth LED lighting solutions in India has tied up with Zee Marathi’s most popular comedy show ‘Chala Hawa Yeu Dya’ and Star Vijay’s popular laughter challenge ‘Kalakka Povathu Yaaru’. Syska as part of its marketing and branding goals wants to connect with consumers across geographies. By partnering with these shows, Syska endeavors to take its relationship with its customers to the next level.
As part of the tie-up, one lucky viewer from the Marathi show will receive free installation of LED lights at their home. This will enable them to know the brand more up-close. A similar bounty awaits the viewers of ‘Kalakka Povathu Yaaru’ wherein one lucky viewer would receive LED and Mobile Accessories on a weekly basis.
Mr. Amit Sethiya, Chief Marketing Officer, Syska Group quoted that partnering with the most popular regional sitcoms has enabled to communicate Syska’s message to its consumers as part of its brand integration strategy.