Tata Global Sales Improved by 28% Due to Tata Starbucks

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MUMBAI, OCT 20 :- Ratan Tata, Chairman, Tata Group, raising his hand towards audience with Howard Schults, Founder of Starbucks at the inauguration of the first Starbucks store in India, a TATA Alliance at Fountain, in Mumbai. ( pic by Ravindra Zende )

Tata Starbucks, a joint venture between the Tata Group and Starbucks, posted its first positive EBITDA (earnings before interest, tax, depreciation, and amortization) after sales growth nearly doubled during FY17-18. Tata Global, in its latest annual report, said Tata Starbucks, improved sales by 28% in FY 2017-18 with robust in-store performance and new stores added during the year.

With 116 stores until March, a back-of-the-envelope calculation shows that each Starbucks outlet sold coffee, snacks, and merchandise worth Rs 3 crore. That’s more than rival Coffee Day Enterprises

Starbucks, which started operations in India in October 2012, recorded the fastest store expansion in the company’s 45-year history in the initial few years. Starbucks expanded its partnership with Tata Group beyond India by launching the latter’s single-origin coffee in the US and Himalayan mineral water in Singapore nearly two years ago.

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