Tata Sky, one of the largest DTH providers in India has come up with a brand-new feature which enables its users to get personalized content recommendations. This feature can be availed from Tata Sky’s App or website. To enable this exciting service, Tata Sky is using personalized content discovery and recommendation from ThinkAnalytics. It will help the subscribers to get personalized content based on their previous viewing patterns. The users can find a list of recommendations from shows, movies, and various TV channels. This step will help increase overall viewer engagement.
ThinkAnalytics CTO Peter Docherty said “Tata Sky is using our enhanced metadata management solution and viewer behaviour analysis to differentiate its OTT offering and demonstrate technology leadership in India. Not only do users now benefit from an experience tailored to their tastes, but we are helping Tata Sky’s business win with increased viewer engagement.”
Source: Telecom Talk