The American chain of fast food restaurants – Burger King is soon set to launch their Impossible Burger across the United States. This burger targets those meat eaters who wish to consume a more balanced diet or those who wish to include more plant-based nutrients in their diet. Burger King’s Impossible Whooper uses a plant-based patty that looks like a meat patty when cooked. This test was initially carried out in St. Louis but because this burger performed ‘exceedingly well’ in the markets, Burger King will soon roll it out nation-wide.
Source: CNN Business