Thomas Cook India has launched ‘Holiday Basket’ an EMI-enabled holiday solution that offers Indian travelers inflation-proof credit-based holidays. As per data with Thomas Cook, there is more than 30% demand from millennials (25 – 35 years) who have a growing aspiration for travel. In fact, there has been a growth of 55% for travel-oriented personal loans and most of the demand comes from millennials.
As per Thomas Cook’s internal data, there is a growing trend to travel twice a year with one long-haul international vacation and one domestic vacation.
In lieu of these key insights, Thomas Cook has come launched two variants in the ‘Holiday Basket’ product. As per the package, customers can avail four holidays in two years (two international and two domestic) in an alternate fashion. Alternatively, two holidays in one year (one international and one domestic) can also be taken. Travelers need to pay only 20% of the package cost upfront and pay the remaining at zero cost EMI via insurance partners like Bajaj Finance Limited and Tata Capital Limited.
Source: Indian Television