Social media has remarkably changed the entire information gathering and dissemination landscape. Viral content has now become the in thing and content publishing has become a brand new arena of entrepreneurship. So, today we list down some of these content based startups that’ll give you all the information from dating tips to political commentary.

Your Story

CEO & Chief Editor: Shradha Sharma

Founded: 2008

Funding: Ratan Tata & Kalaari Capital


YourStory brings forward new-age entrepreneurs and startups, promoting their voice and providing a platform to create a network with other entrepreneurs. Their impressive portfolio consists of big names such as Amazon, Google, Nokia, IBM while the number of active readers is a whopping 10 million.


CEO & Chief Editor: Priyanka Gill

Founded: 2014

Funding: 500 Startups, Kalaari Capital, IDG Ventures India


Popxo is a community managed by women and meant for women. The text based and video based content features various facets of a woman’s life including beauty, career, relationships and much more. It is no surprise that this super fun website has over 2.2 million users who not only read but also engage with the content.


Co-Founders: Sattvik Mishra (CEO), Rishi Mukherjee, Debashree Banerjee, Sriparna Tikekar, Saransh Singh & Suparn Pandey

Founded: 2013

Funding: Kalaari Capital & Ignite World


Whether it’s breaking news, culture, food or anything pertaining to India or Indians, ScoopWhoop has a story on everything. The content is created and curated keeping in mind the latest trends and never fail to entertain. Having a stronghold in the viral content market, the website has over 30 million readers. The company, ScoopWhoop media owns ScoopWhoop, Vagabomb and GazabPost – all content based websites.

Little Black Book

Co-founder: Suchita Salwan & Dhruv Mathur

Founded: 2012

Funding: IDG Ventures India & Indian Angel Network

Bustling with content around city specific recommendations and local discovery, Little Black Book acts as a city guide which helps readers explore things to do in their city. Food, shopping, art, fitness – you name it, Little Black Book has a recommendation for it. As of now, the platform works and is extremely popular in Delhi and Bangalore.


Founder: Anshul Tewari

Founded: 2008

Funding: Quintillion Media


Citizen journalism and new media tools make up this content based website that gives a chance to the youth to bring forward their opinions on issues. Having marketed itself as the ‘mouthpiece of the youth’, this platform covers pop culture, politics, sex, human rights and everything else that is relevant to Indian youth. The content, being relatable and hard-hitting, is written by over 30,000 writers with a readership of over 3 million readers.

Do not forget to tell us your favorite content based startup or add more to the list in the comments below.

📢 Hungry for more deals? Visit CashKaro stores for best cashback deals & online products to save up to ₹15,000 per month. Download the app - Android & iOS to get free ₹25 bonus Cashback!
Previous articleWhy Is One Of The Most Trusted Hotels Booking Website
Next articleWinter is here: Don’t make these beauty mistakes
Reader, writer, pizza lover and blogger: Sunakshi is all of these things. She believes language is the best thing invented by man and has a passionate new-word-learning fetish. Even though she is forever in a dilemma between weight loss and food love, her love for books surpasses all other addictions.


Please enter your comment!
Please enter your name here

one × 4 =