Ajio is the digital fashion extension of Reliance. Ajio is a fashion and lifestyle brand. It is the ultimate fashion destination for handpicked styles at the best prices you can ever find anywhere. Ajio deals with categories of womenswear, menswear, kidswear, footwear and technology. It is Indian e-commerce in the fashion space.

Ajio forayed into a category that combines the convenience of technology with the aesthetics of contemporary fashion by featuring a carefully handpicked selection of premium accessories. Ajio has an amazing array of prominent ethnic brands to choose from – Biba, W, Aurelia, Global Desi, etc. You can check all these brands on Ajio, and also can get huge discounts by applying Ajio discount code. But we are here to tell you about some great brands on Ajio that you may not have tried out before:

Ajio– A Fashion Lifestyle Brand

Yes, Ajio’s own in-house brand is one of the leading names in the ethnic wear category. With over 3500 styles, they cater to everyone’s taste. They have a stellar collection of Desi styles to get you ready for any occasion.

Indie Picks

Indie Picks, as the name suggests, is an ‘indie’ designer brand gaining much popularity on Ajio. With their ethnic wear tally hitting 5000+, there is no surprise that they top the ethnic section in terms of selection. They have everything from fusion dresses to traditional hand-block print sarees, to give you the best choice in ethnic wear.


Avaasa has a vibrant range of ethnic daily wear for Indian women. Floral print kurtas, block print kurtis, colourful shrugs, churidar leggings – they have it all to make your day a little better with their colours. Their mix-and-match assortment is the answer to your everyday question – “what do I wear today?”

Project Eve IW Casual

Project Eve is crafted especially around women. Make a statement with their irresistible collection of ethnic wear! Project Eve IW Casual is an Ajio exclusive brand that makes you stand out with their high-end vogue. The premium label promises comfort and quality to its customers.

With our exclusive offers on Ajio products, get minimum 40% off plus flat 10% CashKaro Cashback on ethnic wear. You can check Ajio offers for more availing more exciting discounts.

Never tried out Ajio before? Here’s a little secret for you. Use Ajio coupon code ‘FIRST APP’ on Ajio to get 33% off on your Ajio first purchase.

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  1. Add a tinge of sophistication to your look by wearing these designer sarees available at the TheEthnicWear site at a spectacular discounted price.” Up to 20% Off Women’s Sarees”. I got this deal from the Saveplus Coupons Site and I got benefitted.


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