Up Close & Personal With Ankur Warikoo – CEO, Nearbuy

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If you’re looking for a great deal on a restaurant or a spa service or just want to indulge in a fun activity on a weekend, you’ll probably look through some Nearbuy deals. Over the years, Nearbuy (earlier Groupon India) has grown from a run-of-the-mill deals website to a full blown hyper- local discovery platform that allows customers and local merchants to engage with each other. Whether it’s dining or travel, Nearbuy has the best picks along with exciting deals.

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The main goal of marketing is to acquire customers at a low cost and scale at the same time. Since affiliate networks are performance based, they help us reach new consumers and CashKaro is conclusively our best performing affiliate network. It’s been a pleasure working with Rohan & Swati and team.

We spoke to Ankur Warikoo, CEO and Co-Founder of the Sequoia-backed company, about the rebranding and future of Nearbuy, and a bit about his life and likes. Here’s what the dynamic entrepreneur, who has been featured twice in the Fortune 40 under 40 list, had to say to CashKaro.

CashKaro: Nearbuy has so many great deals. What are some of your favorites, maybe out of experience?
Ankur Warikoo: I love Nearbuy not just because I founded it but I believe it’s an incredible product. I have never gone out to eat without checking Nearbuy first. I buy all my lunches and dinners while on the move scrolling through the app. I don’t have any one favorite but if I have to choose, I am heading to a really happening NYE party at Social, Delhi (https://www.nearbuy.com/offer/delhi-ncr/connaught-place/Odeon-Social-29685/29685). See you there!

CashKaro: Where can one bump into Ankur Warikoo on a weekend?
Ankur: Most likely Select CityWalk Mall in Delhi, watching a movie or eating out with my wife, Ruchi or just kicking it at home flying paper planes with my son, Vidur.

CashKaro: In 2015, you decided to rebrand from Groupon to Nearbuy. How has the transition been & how are you as an entrepreneur scripting the new path for the brand?
Ankur: The journey has been nothing short of remarkable.  Numbers speak the story:
We have more than 2 million consumers who have already transacted on the platform. 3 million app downloads. Grown from 10 cities to 33 cities in 6 months. Featured 50k merchants last year across 108,000 unique locations. Close to 600,000+ footfalls generated per month in merchant outlets. 1.6 Million Monthly active users across mobile and web, and 500%+ growth in business since Groupon became Nearbuy.

CashKaro: How are affiliate sites like CashKaro helping you achieve the overall marketing objective?
Ankur: The main goal of marketing is to acquire customers at a low cost and scale at the same time. Since these networks are performance based, they help us reach new consumers and CashKaro is conclusively our best performing affiliate network. It’s been a pleasure working with Rohan & Swati and team.

CashKaro: Lastly, how was 2016 overall and any 2017 resolutions you can share?
Ankur:  2016 has been my favorite year. So many exciting things happened and I couldn’t be more excited for what’s in store in the coming year. We launched a patented app for merchants, changed the app user interface for customers and grew the business by 500%
2017’s work resolution is for Nearbuy to become everyone’s go to platform when they step out to eat, get a spa, watch movies, get a haircut or even travel.

Find Ankur Warikoo on Quora and his blog.

Reader, writer, pizza lover and blogger: Sunakshi is all of these things. She believes language is the best thing invented by man and has a passionate new-word-learning fetish. Even though she is forever in a dilemma between weight loss and food love, her love for books surpasses all other addictions.

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