Puma has recently roped in the Indian Skipper Virat Kohli and Divine from ‘Mere Gully Mein’ fame for its recent Sockthem Campaign. This campaign is inspired by Virat’s iconic statement at Sydney – “He lets his bat do the talking.” Sockthem Campaign will provide the Indian Cricket fans with a rap anthem and a symbolic gesture. This will enable them to support their team and their favorite ‘Men in Blue’. This campaign blends in two of the most popular activities that unify India – Cricket and Music. The campaign will also feature Puma’s other brand ambassadors like Indian National Woman Cricketer – Sushma Verma and Mary Kom – Indian Olympic Boxer.
Source: The Quint