Source: India Tv News

According to a research commissioned by Puma, 57% of the youth hasn’t played any sport in the last year, only 26% between the age group 26-30 years play sports. Another 58% respondents said that lack of time was a reason of not playing a sport.

Puma’s new digital campaign featuring Virat Kohli targets millennials to come out of their video streaming, social media and video gaming world into actually playing sports. This “Come Out and Play” campaign promotes Puma’s co-created line “One8” in a series of 15-second videos highlighting the joys of playing. Puma and Virat, not just encourage people to play a sport in order to stay fit but to pursue it professionally.

The campaign is being promoted all over social media and digital platforms such as InMobi, Hotstar, Voot and Sony Liv.

Source: LiveMint

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