Ranveer Singh, the perfect on and off-screen Bollywood entertainer is the ideal brand ambassador for Vivo mobiles in India. Ever since Vivo has taken on board the insanely energetic star, there has been a tremendous growth in its brand value and positioning.
While Ranveer is a fantastic value-addition for any brand he endorses, Vivo has not just relied on the charm of the young actor. The brand has combined beautiful ad concepts with Ranveer Singh’s captivating screen presence.
Vivo is one of the top two brands in China and has big plans for the Indian market. Its range of smartphones comes with plenty of exciting features at an affordable price point. Check out Vivo mobile offers for exclusive deals on the best Vivo smartphones.
Vivo and Ranveer – The Deadly Brand Combo
1. Faster than Faster with Ranveer Singh
Ranveer’s first TVC with Vivo mobiles was for the V3 Max smartphone. Touted ‘Faster than Faster’, Vivo V3 Max comes with loads of fast features aimed at the young generation.
In the video, Ranveer comes across a fan girl who requests for a selfie and tries to click on her smartphone. The camera is too slow to open and Ranveer pulls out the V3 Max saying “No Wait”. He instantly clicks a selfie and uploads it on social media, making the media go crazy about the mystery girl with him. The girl is stunned by the paparazzi which immediately confronts her while Ranveer dances away listening to music on the Vivo phone.
The next video has Ranveer with his love who again is living a boringly slow life. He jazzes up the relationship with the ‘Faster than Faster’ V3 Max series of smartphones.
What Works: Both videos highlight the efficiency of Vivo V3 smartphones. The super high energy of Ranveer works well for the brand and Vivo ticks all the boxes right.
2. Perfect Moonlight Selfies with Ranveer
Vivo V5 with the 20MP moonlight selfie camera puts Ranveer Singh in the spotlight. The actor hangs out with a girl he meets in Budapest in the TVC. They enjoy the nightlife together while clicking moonlight selfies on the Vivo V5 smartphone. As the time comes for the girl to leave, Ranveer sends her off with a deep sigh.
He sends her pictures they clicked together which surprisingly have hidden messages in them. Ranveer with the moonlight selfies had perfectly captured sign boards which confess his love for the girl. She returns back and surprises the now lovestruck Ranveer.
What Works: Vivo and Ranveer work out an absolute magic in this TV ad which topped the charts on ad reach index for December 2016.
3. Ranveer Singh Revives Romance with Vivo V5 Plus
The 20MP dual front camera on Vivo V5 Plus smartphone puts Ranveer back in the frame at Budapest. The actor returns to meet his ladylove and send her selfies he clicks on the Vivo V5 Plus.
The easy change in focus of the smartphone camera allows Ranveer to perfectly capture moments which hint on his exact location. The girl checks out the selfies and finds Ranveer in a football field where they happily reunite.
What Works: The perfect brand awareness and recall advertisement was another top notch effort from both Vivo and Ranveer.
It’s no wonder Vivo is becoming a lot more popular in India. We look forward to the next amazing TVC with the launch of another smartphone from Vivo.