What Makes Nykaa More Than Just a Beauty And Wellness Shopping Website
Nykaa is not just in the business of selling beauty products. We are a girl’s best friend and advisor. We constantly strive to curate products that suit your passion. – Falguni Nayar, founder of Nykaa.
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Nykaa.com |
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| Founded | 2012 |
| Founder | Falguni Nayar |
| Slogan | Your beauty. Our passion |
| Funding | Acquired $12.9M in 2 rounds from 2 investors |
| Award | ‘The Most Innovative E-commerce Company’ by eTales Awards 2015 |
| Area served | India |
| Offline presence | At T-3,IGI Airport, New Delhi |
Nykaa is India’s premier online beauty and wellness destination. You can browse through thousands of beauty and wellness products from leading brands like Lakme, Ponds, Maybelline, Colorbar, Garnier, Himalaya Herbals, Sebamed and more. The products are spread across a range of categories from which you can narrow your selection. The company claims to have sold 1.25 million products to date, with over 4 million site visitors every month.
I still remember the day when I placed my first order on Nykaa, 3 years back. My package arrived to me in a good condition and even the contents inside it were packed properly to avoid any spillage issues. Today, the packaging is even sturdier. Have a look at my Nykaa parcel which arrived just some days back:
Nykaa is my most preferred shopping website for satisfying my cravings for beauty. It’s not just because Nykaa holds a wide range of beauty and wellness products but also because it’s extremely strong in its content game. Before I proceed to tell how Nykaa keeps beauty addicts hooked to it via its content, have a look at the information below:
The Nykaa benefit
How Nykaa imparts education to beauty and wellness lovers
Nykaa manages to woo its target audience and keep them captivated by offering super useful sections like the ones mentioned below:
Get the look you’ve always wanted with Nykaa’s virtual makeover tool!
This amazing virtual tool from Nykaa is absolutely free to use. All you need to do is upload your picture and play with your features. Experiment with everything from eyeshadow to lipsticks!
What some famous beauty bloggers have to say about Nykaa
You can read her entire review HERE.
Go through her entire review HERE.
In news
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Find the complete post HERE.
Find the complete post HERE.
Summary:
The website scores high on various aspects like user-friendly design, quick load time, cent percent transparency, authenticity, responsive customer care, informative content, strong presence on various social media channels, wide range of categories, quick in bringing new launches and fast delivery time.
Most importantly, Nykaa stands by its tagline “Your beauty. Our passion”
