No matter how westernized we get, ethnic outfits and jewellery remain unmatched in a country like India. Many noted brands preserve our Indian weaves and values with their extensive range. They showcase individuality in their designs and fabrics creating a global footprint.
Myntra is one of the hottest websites to find these brands. Let’s take a look at some affordable names for ethnic wear to serve your everyday wardrobe. Also have a look at some of the best jegging brands in India.
10 Affordable Brands for Ethnic Wear at Myntra
Like its name, the brand is everything Indian. With a unique concept of ethnic and fusion wear, the brand attempts to dig back into our roots. It aims to reach a niche market with its range of clothing, handicrafts, jewellery, home décor, accessories and gifts.
Myntra’s in house brand headed by Masaba, Anouk is dedicated to the modern Indian girl. Anouk focuses on the little details with its handcrafted collection. It stocks a variety of products to suit every cosmopolitan girl’s taste and mood. The prints, cuts and colors are fun with fashion-forward silhouettes.
Fabindia dates its existence back to 1960. It is an Indian brand that encompasses a wide range of garments, furnishings, fabrics and other ethnic products. The brand works hard on preserving and promoting Indian handloom. All its products are handmade by craftsmen across rural India. Fabindia’s products may be a little off the budget but trust us, it is worth every penny spent.
W for Women
Founded in 2001, W is a brand that offers Indian contemporary merchandise. W was also the first brand to introduce the ‘Mix and Match’ culture into ethnic wear. Its versatile range is suitable for any occasion. If you’re the experimental one, W is the ideal choice for you to create unlimited looks.
Anita Dongre was one of the primary members to launch Global Desi in 1995. The brand embraces contemporary cuts in vibrant Indian colors and prints. It offers free-spirited boho-chic ensembles. If you love Indo-western clothing and accessories, this brand has got you covered.
Aurelia was born in 2009 with the aim to make Indian wear more intriguing for women. Influenced by modern trends yet staying in the realm of tradition, Aurelia re-defines grace with its collection. The fusion approach and affordability make Aurelia a popular hit among urban women.
Rs. 500 onwards
Founded in 2011, Shree is a brand that tailors ethnic clothing for the royal you. It is an Indian-inspired luxury lifestyle brand. Every piece curated under this brand is stitched to perfection and infused with the latest designs. If you’re looking for something affordable yet stylish, Shree is your pick.
Rs. 300 onwards
Commenced in 2014, AKS is an epitome of classy women’s wear. The brand is well known for its exquisite designs and quality while also being affordable. AKS curates fashion at its best with its wide collection. The brand name means the reflection of self and their clothing is crafted keeping the Indian female form in mind.
Rs. 400 onwards
Sangria is an ethnic ready-to-wear brand that is in the reach of an average Indian woman. From anarkali styles to straight cuts, Sangria updates its stock with all the latest prints and cuts for the fashionable you. If you’re looking for an everyday piece, Sangria is the place to pick from.
Taking off from the royal city of Jaipur, Libas was founded in 2005. The brand offers a wide variety of apparel including kurits, palazzos, trousers, suit sets and more. It aims at creating remarkable styles while being up to date with trends. Fashion forward yet budget-friendly, Libas makes for stunning women’s ethnic wear.
Rs. 300 onwards
**DISCLAIMER: The mentioned price of the respective product is variable and subject to change.