10 Best Underwear Brands In India

10 Best Underwear Brands In India

The year 1846 saw the conceptualization of the world’s first ever underwear called bloomer. Soon enough there were variants of this style available in every nook and corner. Underwear is like your second skin that protects your vital parts from infection. The right fabric and cut can make you feel fluid and comfortable all day long.

Undergarments brands in India are using the latest technologies for further advancement. These include embracing slimming illusions and extended coverage in your regular underwear. Explore the fun and flirty side of this essential piece with our list of 10 best innerwear brands in India.

10 Best Underwear Brands In India

1. Jockey

Established in 1876, Jockey is a noted underwear brand in India. Comfort is the core essence of this brand. Choosing one from Jockey can make you look and feel self-assured. These are crafted with soft and stretchy fabrics and infused with quick drying technology.

Price: Rs.199 onwards

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2. Calvin Klein

Based in the United States of America, Calvin Klein is a luxury fashion house established in 1968. The brand adapts to bold and progressive designs and combines them with aesthetic styles. It is considered the most expensive underwear brand in India. However, high fashion trends, quality and functionality make the range worthy of its value. CK underwear reflects a young and urban vibe.

Calvin Klein
Price: Rs.1574 onwards

3. Clovia

A premium pick amongst the most reputed Indian innerwear brands list is Clovia. It caters to the innerwear needs of young women across the country. Underwear collection offered by Clovia is not just pretty but also very smooth and silky to flatter any body type.

Price: Rs.274 onwards


French Connection is a UK based global seller of fashion clothing, accessories and homeware since the 1970s. The brand resonates with sophistication and luxurious casuals. Oozing comfort at max, FCUK’s underwear is curated with finesse. FCUK’s lightweight underwear will you keep at ease throughout the day.

Price: Rs.299 onwards

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5. Marks & Spencer

Established in 1884, Marks & Spencer is a major British retailer of apparel, accessories, homeware and food products. The brand’s quality is a class apart. From luxury wedding sets to vintage-inspired printed ones, Marks & Spencer underwear are high on comfort and value. These offer extra support mixed with luxurious styles.

Marks & Spencer
Price: Rs.899 onwards

6. Bodycare

Introduced in 1992 as M/S Pawan, Bodycare is an innerwear brand that satisfies diverse needs by being innovative. The brand constantly updates its underwear collection. These provide an ideal blend of utility, style and comfort at unbelievably affordable prices.

Price: Rs.962 onwards

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7. Zivame

Zivame is India’s first lingerie website founded in 2011 for modern women. Beautifying ultra-fashionable pieces, Zivame’s underwear range is innovative and graceful. These are designed with antimicrobial properties to keep you fresh and odor free all day.

Price: Rs.237 onwards

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8. PrettySecrets

Based in Mumbai, PrettySecrets was launched as a nightwear retailer by Karan Behal. The brand is now a prominent name in the online space of lingerie. Youthful and sultry, PrettySecrets underwear range is also very comforting and practical. These exhibit vibrant colors, contrasting piping and bold prints to suit every mood.


Rs.279 onwards

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9. Playboy

Originating from America, Playboy is a men’s lifestyle and entertainment magazine. It later ventured into producing various consumer goods as well. The brand is recognized as a mischievously playful one. Take a break from your mundane innerwear and opt for something spunky from Playboy’s underwear range. Sleek designs, breathable fabrics, enticing colors and prints make this collection irresistible.

Price: Rs.254 onwards

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10. Enamor

Enamor is India’s premium online lingerie shop that commenced in 2003. The brand offers global designs to urban and independent women of today. Promoting the spirit of effortless fashion, Enamor’s underwear is a luxurious range that is both comfortable and stylish. From lustrous lace to floral prints and elegant net, Enamor underwear will make you feel relaxed and trendy.

Price: Rs.400 onwards

**DISCLAIMER: The mentioned price of the respective product is variable and subject to change.

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