10 Best Underwear Brands for Men & Women in India: Find Your Perfect Fit!

Underwear is often the most overlooked piece of clothing, yet it plays a crucial role in our daily comfort and confidence. From providing support to adding a touch of luxury, the right pair of underwear can make all the difference. But with so many options out there, how do you find the best ones? Don’t worry— we’ve done the market research and listed the best underwear brands for men and women for you. 

In this article, we’ll explore the top 10 underwear brands in India known for their quality, style, comfort, and affordability, helping you make an informed decision about your next purchase.

Best Underwear Brands for Men in India

Before we discuss the popular underwear brands, let’s discuss the different types of men’s underwear and how to find the right size for optimal comfort. Getting versed with this information is essential for enjoying comfort, confidence, and overall well-being. 

Best Underwear Brands for Men

Types of Men’s Underwear

  • Boxer Briefs—These underwear combine the length of boxers with the snug fit of briefs, offering excellent support and comfort. They are ideal for both everyday wear and athletic activities.
  • Trunks—Such underwear are similar to boxer briefs but have a shorter leg length. They have a modern, sleek look and provide decent support and comfort. You can wear them both in casual and formal attire. 
  • Boxers—They are loose-fitting underwear that provide maximum breathability for lounging and sleeping. However, they do not offer the necessary support for physical activities or under tight-fitting pants.
  • Briefs—The classic style of underwear, briefs offer excellent support with a high-rise waistband and a snug fit around the hips. They are perfect for everyday wear and enjoying a secure fit.
  • Thongs—Such underwear are designed for minimal coverage and provide basic support while eliminating visible underwear lines. They are ideal for wearing under tight clothing.

Finding the Right Size

To find the right size of underwear and get maximum comfort, you must check underwear fitting on:

  • Waist—It should sit comfortably around your waist without digging into your skin or slipping down.
  • Back/Butt—It should fit snuggly around the butts and must provide adequate coverage and support.
  • Legs—The edges around your legs should not be loose or tight to prevent chafing and ensure that it stays in place. 
  • Crotch—It should provide support and comfort around the crotch area, preventing discomfort or the need for adjustment.

Best Brands for Men’s Underwear

XYXX

XYXX Underwear

Founded in 2017, XYXX is an Indian homegrown brand that specialises in underwear and loungewear for men. It designs all its products with naturally sourced, eco-friendly fabrics for exceptional quality and all-day comfort. Unlike boring and merely functional innerwear, XYXX gives its products a fashionable edge by using cool colours, quirky prints, and stellar designs. To feel boss-some in their everyday essentials, XYXX is a brand to check.

If you’re looking to feel confident and comfortable in your everyday essentials, XYXX is a brand worth checking out.

Brand Unique Selling Points (USPs):

  • Super-soft, eco-friendly fabrics
  • Moisture-wicking Technology
  • Ergonomic fit
  • No crisscross waistband marks
  • Antibacterial and antifungal properties

Popular Products:

  • Trunks
  • Briefs
  • Boxer Briefs

Price Range:

XYXX is widely known for offering premium-quality underwear that is moderately priced. They typically range from ₹200 to ₹600 per pair, with multipack options available for better value.

Best Picks:

  1. Uno Micromodal Antimicrobial Trunks
  2. Aero Super Combed Regular Fit Trunks
  3. Printed IntelliEaze Astor Boxer
  4. Dualist & Illuminati Colorblock Trunks
  5. Uno Tencel Modal Solid Briefs

Jockey

Jockey Underwear

Established in 1876, Jockey is a noted underwear brand in India. It is globally recognised for its innovation and high-quality standards, with comfort as its core essence. The brand offers a wide range of innerwear and loungewear that combines comfort, durability, and style, making it one of the best underwear brands in India for men of all ages. Choosing one from Jockey can make you look and feel self-assured.

Brand Unique Selling Points (USPs):

  • Premium breathable fabric
  • Extensive variety of styles
  • Meticulous attention to detail 
  • Quality craftsmanship
  • Anti-Microbial properties

Popular Products:

  • Briefs
  • Trunks
  • Boxer Briefs
  • Boxers

Price Range:

Jockey underwear prices range from ₹200 to ₹800 per pair, with multipack options available. At this price, the brand provides good value for the quality. 

Best Picks:

  1. Super Combed Cotton Solid Brief
  2. Men’s Cotton Trunk
  3. Super Combed Printed Brief
  4. Tactel Microfiber Solid Trunk
  5. Solid Boxer Brief Combo

Calvin Klein

Calvin Klein Underwear

Based in the United States of America, Calvin Klein is a luxury fashion brand established in 1968. It adapts to bold and progressive designs and combines them with aesthetic styles. Despite offering expensive underwear, its sophisticated and comfortable options justify the price. High fashion trends, quality, and functionality make its products worthy of its value. Whether you’re dressing for a special occasion or looking for high-quality daily wear, CK is great to explore. 

Brand Unique Selling Points (USPs):

  • Premium material
  • Iconic Calvin Klein logo waistband
  • Sleek and minimalistic designs
  • Modern and stylish look
  • Snug yet comfortable fit

Popular Products:

  • Boxer Briefs
  • Trunks
  • Briefs

Price Range:

Calvin Klien is one of the most expensive underwear brands in India. Its products range from ₹500 to ₹3000 per pair.

Best Picks:

  1. CK Cotton Regular Solid Brief
  2. CK Men Trunk
  3. Cotton Blend Trunks
  4. CK Hip Brief
  5. CK Men Trunk

Puma

Puma Underwear

Puma is a globally recognised sports and apparel brand founded in 1948 by Rudolf Dassler. The brand is known for offering a range of products designed to meet the needs of active men, from shoes to clothing to underwear. It is highly committed to performance, comfort, and style and focuses greatly on innovation and quality. Underwear by this brand combines sporty aesthetics with everyday practicality, making it perfect for the wardrobe. 

Brand Unique Selling Points (USPs):

  • Designed with active lifestyles in mind
  • High-quality, breathable fabrics
  • Modern, sporty designs
  • Can withstand rigorous activities 

Popular Products:

  • Boxer Briefs
  • Trunks
  • Briefs
  • Classic Boxers

Price Range:

Underwear by Puma is competitively priced, ranging from ₹300 to ₹1200 per pair. The quality and performance of the product justifies the price. 

Best Picks:

  1. Cotton Trunks
  2. Cotton Briefs
  3. Cotton Trunks
  4. Men’s Trunks
  5. Cotton Trunks Combo

Van Heusen

Van Heusen Underwear

Van Heusen, a well-known American brand established in 1881, offers premium apparel synonymous with sophistication and elegance. It offers a wide range of men’s underwear that combine style, comfort, and quality. With a focus on premium materials and meticulous craftsmanship, Van Heusen is one of the best underwear brands for guys who are looking for everyday essentials or something more refined. 

Brand Unique Selling Points (USPs):

  • Premium Materials
  • Sophisticated and sleek designs
  • Attention to detail
  • Perfect fit and superior comfort
  • Quality craftsmanship
  • Excellent durability

Popular Products:

  • Briefs 
  • Boxer Briefs
  • Trunks
  • Boxer

Price Range:

Van Heusen underwear is positioned in the mid to premium segment, with prices ranging from ₹400 to ₹1500 per pair. This price reflects its quality and elegance, making it one of the top men’s underwear brands in India. 

Best Picks:

  1. 4 Way Stretch Trunks
  2. Men Briefs
  3. Men’s Trunks
  4. Combed Cotton Boxer Briefs
  5. Men Boxer Briefs

Best Underwear Brands for Women

Understanding the different types of women’s underwear and selecting the right size to ensure maximum comfort and support is essential. Here’s how to do it right. Knowing this will help you find the perfect underwear that suits your needs and preferences. 

Best Underwear Brands for Women

Types of Women’s Underwear

  • Briefs—They provide full coverage and have a high waistband for maximum comfort and support. Such underwear is ideal for everyday wear as it offers a secure fit under any outfit.
  • Hipsters—Hipsters sit lower on the waist and offer moderate coverage; this makes such underwear a versatile and comfortable choice for daily wear. They are great for low-rise pants and skirts.
  • Bikinis—They offer a lower rise and moderate back coverage, which makes them perfect for those who prefer a sleek and slightly cheeky look. Bikinis combines style and comfort for everyday use.
  • Thongs—These underwear are designed to eliminate visible panty lines, offering minimal coverage with a narrow back. They are good to wear with tight-fitting clothes as they offer a barely-there feel.
  • Boyshorts—Boyshorts provide full coverage with a longer leg, resembling men’s boxers. They offer a comfortable and sporty fit, perfect for lounging and everyday wear.
  • G-Strings—These are fancy underwear offering the least coverage, with a thin string waistband and minimal fabric. They are perfect for eliminating panty lines and providing a sexy, barely-there look.

Finding the Right Size

  • Waist—Your underwear’s waistband should fit snugly without being too tight or too loose. It should not dig into your skin or slip down.
  • Legs—The leg openings should fit comfortably without cutting into your skin or riding up. This ensures that the underwear stays in place and prevents chafing.
  • Butt—Your underwear should fit snugly around your buttocks without riding up or causing discomfort. Proper fitting is needed with adequate coverage and support.
  • Crotch—Choose underwear that fits closely and snugly to your crotch without being too tight. The fabric should provide support and comfort, preventing any discomfort or need for adjustment.

Best Brands

Clovia

Clovia Underwear

Clovia, a leading Indian lingerie and innerwear brand, has gained immense popularity in India for its stylish, comfortable, and affordable products. Founded in 2012 with a mission to redefine the lingerie shopping experience, it offers a wide range of underwear designed to meet the modern women. If you’re looking for vibrant designs, high-quality materials, and excellent fit, Clovia is the brand for you. 

Brand Unique Selling Points (USPs):

  • Trendy and fashion-forward designs
  • Premium fabrics
  • Extensive collection of styles
  • Affordable prices

Popular Products:

  • Briefs 
  • Hipsters
  • Thongs
  • Bikinis
  • Boyshorts

Price Range:

Clovia is one of the best affordable underwear brands for women, whose products vary from ₹100 to ₹900. You can also find multipack options and frequent discounts to make your purchase experience great. 

Best Picks:

  1. Mid Waist Boyshorts
  2. Low Waist Giraffe Print Bikini
  3. High Waist Tiger Print Hipster
  4. Mid Waist-Printed Boyshorts
  5. Cotton Bikini Style

Enamor

Enamor Underwear

Enamor is a premium fashion lingerie brand which has become synonymous with being fun and fabulous. Created in 2001 as a joint venture with Barbara of Paris, a 70-year-old French heritage lingerie brand, it offers an exclusive range of lingerie from a basic need to an exquisite essential. You must check out this brand and get high-quality innerwear designed to empower women with confidence and comfort.

Brand Unique Selling Points (USPs):

  • Sophisticated & feminine designs
  • Premium breathable material
  • A diverse collection of styles
  • Perfect fit
  • Promotes body positivity & inclusivity

Popular Products:

  • Briefs
  • Hipster
  • Bikinis
  • Thongs
  • Period panty

Price Range:

Enamor’s underwear is reasonably priced, ranging from ₹250 to ₹1000. With multipack options and frequent promotions, the brand offers good value for high-quality innerwear.

Best Picks:

  1. Nylon Panty
  2. Cotton Hipster Panties
  3. Modal Bikini Style
  4. Mid-Waist Full Coverage Hipster

Zivame

Zivame Underwear

Zivame is one of the best Indian underwear brands. It was founded in 2011 and is well-regarded for revolutionising the way Indian women shop for lingerie. It stands out for its combination of style, comfort, and inclusivity, making it one of the best underwear brands for women. You’ll get an extensive range of products that cater to various body types, styles, and preferences. 

Brand Unique Selling Points (USPs):

  • Extensive collection of innovative styles
  • Variety of coverage options
  • Inclusive sizing to promote body positivity 
  • Easy returns and excellent customer support

Popular Products:

  • Briefs 
  • Hipsters
  • Bikini
  • Thongs
  • G-strings
  • Boyshorts

Price Range:

Zivame offers products at a wide range of prices, typically from ₹200 to ₹2000 per piece. You can find various multipack options and frequent discounts to make your purchase easier.

Best Picks:

Marks & Spencer

Marks & Spencer Underwear

Established in 1884, Marks & Spencer is a major British retailer of apparel, accessories, homeware, and food products. The brand’s quality is a class apart. It is known for exceptional customer service and a wide range of underwear options, from luxury wedding sets to vintage-inspired printed ones. M&S focuses on comfort and style and has become a beloved brand among women worldwide.

Brand Unique Selling Points (USPs):

  • Great attention to details
  • Classic and elegant designs
  • Innovative technologies
  • Eco-friendly production
  • Prioritises a perfect fit

Popular Products:

  • Briefs 
  • Bikini
  • Hipster
  • Boyshorts
  • Thongs

Price Range:

Marks and Spencer underwear is in the mid-to-high-price segment, ranging from ₹300 to ₹5000. While the prices are a bit high, they offer good value for the quality and luxury provided.

Best Picks:

  1. M&S Women Underpants
  2. M&S Women’s Briefs
  3. Kalina Embroidery Thong
  4. Boy Short Panties
  5. Women’s Hipster Panties

Bodycare

Bodycare Underwear

Bodycare is a well-established Indian brand known in the innerwear industry all over India and overseas. It was established in 1992 and is committed to offering fashion quality and comfort at an unbelievable price. With a wide range of products that combine functionality with fashion, the brand provides comfortable and stylish lingerie to women of all ages. Whether you’re looking for everyday essentials or something more fashionable, Bodycare is one of the best underwear brands in the Indian market. 

Brand Unique Selling Points (USPs):

  • Focuses middle-income group
  • Extensive distribution presence
  • Consistent quality
  • Innovative designing
  • Durable construction

Popular Products:

  • Bikini
  • Hipster
  • Thongs
  • Briefs
  • Boyshorts

Price Range:

Body care is well-rated by customers for its affordability. It offers products at highly competitive prices. High-quality underwear ranges from  ₹150 to ₹600 per piece. 

Best Picks:

  1. Printed Cotton Briefs
  2. Multicolor Solid Shorty Briefs
  3. Cotton Hipsters
  4. Cotton Briefs
  5. Cotton Brief Panties

Final Words

These are the top 10 underwear brands for men and women in India. By exploring these brands, you can find the perfect blend of comfort and style to suit your needs. Each brand brings its unique strengths, from innovative designs and premium materials to affordable quality and inclusive sizing.

Remember, investing in high-quality innerwear is not just about aesthetics; it’s about feeling good and confident every day. We hope this guide helps you navigate the world of innerwear and find the perfect pieces that suit your style and comfort needs. Happy shopping!

FAQs

Which is the best underwear brand in India?

The best underwear brand varies by preference. XYXX, Jockey, Clovia, and Enamor are some of the best underwear brands in India.

What are the best men’s underwear brands?

XYXX, Jockey, and Calvin Klein are 3 of the best underwear brands in India that are known for their quality, comfort, and stylish designs.

What materials are best for underwear?

The best materials for underwear include cotton, modal, and microfiber. Cotton is breathable & comfortable, modal is soft and moisture-wicking, & microfiber offers a snug fit and durability.

How often should I replace my underwear?

It’s generally recommended to replace your underwear every 6 to 12 months, depending on the wear and tear.

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