Top 19 Underwear Brands in India

The year 1846 saw the conceptualization of the world’s first-ever underwear called bloomer. Soon enough there were variants of this style available in every nook and corner. Underwear is like your second skin that protects your vital parts from infection. The right fabric and cut can make you feel fluid and comfortable all day long.

Undergarments brands in India are using the latest technologies for further advancement. These include embracing slimming illusions and extended coverage in your regular underwear. Explore the fun and flirty side of this essential piece with our list of the 18 best underwear brands for men and women in India.

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How To Choose the Best Underwear for You?

Size & Fitting

The first and foremost thing to know about is your size. Wearing ill-fitted underwear will be uncomfortable. So, measure your waist and hip inches with an inch-tape and check the brand’s size chart to make the right purchase.


Some of the most commonly used fabrics are cotton, elastane, spandex, polyester, and nylon. If you live in warmer regions, cotton underwear can be the right choice as it will be lightweight, breathable, comfortable, and will manage sweat or odour easily.

Prints & Patterns

There are numerous underwear prints available in the market today such as polka dots, hearts, striped, floral, and geometrical. You can choose whichever pleases your eye.

List of 19 Best Underwear Brands In India



Founded in 2017, XYXX is an Indian homegrown brand that specialises in underwear and loungewear for men. It designs all its products with naturally-sourced, eco-friendly fabrics for exceptional quality and all-day comfort. Unlike boring and merely functional inner wears, XYXX gives its products a fashionable edge by using cool colours, quirky prints and stellar designs. To feel boss-some in their everyday essentials, XYXX is a brand to check.

Prominent Features of the XYXX Ace Modal Briefs:

  • Made with multi-dimensional, body-responsive fabric
  • It is ultra-lightweight and breathable
  • Feels soft on the skin
  • Odour-free fabric that feels fresh
  • Available in multiple colours


  • Comfortable
  • Premium quality fabric
  • Expert craftmenship

Why We Picked the XYXX Ace Modal Briefs?

XYXX Ace Modal Briefs are best-of-its-kind innerwear for men. Made with moisture-wicking technology and tencel modal fabric, this brief is synonymous with comfort, style, and economic feasibility. It has a 4-way stretch which ensures easy movement of the body without feeling uncomfortable. Also, it is light and airy, which makes it a great pick for every man.

2. Jockey


Established in 1876, Jockey is a noted underwear brand in India. Comfort is the core essence of this brand. Choosing one from Jockey can make you look and feel self-assured. They are crafted with soft and stretchy fabrics and infused with quick-drying technology. They are known to be one of the branded undergarments in the world.

Prominent Features of the Jockey Women’s Hipster:

  • Made with super combed cotton
  • Features StayFresh treatment that has antimicrobial properties
  • Durable and soft waistband
  • Has a solid pattern


  • High-rise waist
  • Hand wash-friendly
  • Label-free

Why We Picked the Jockey Women’s Hipster?

Jockey is known for its comfort and unbeatable quality in India. These hipster panties are perfect to wear every day or for days when you need full coverage for a smooth appearance. Apart from offering optimum comfort, these panties also have StayFresh treatment with antimicrobial properties that defy sweat and odour build up and keep you fresh all day long.

3. Calvin Klein

Calvin Klein
Calvin Klein

Based in the United States of America, Calvin Klein is a luxury fashion house established in 1968. The brand adapts to bold and progressive designs and combines them with aesthetic styles. It is considered the most expensive underwear brand in India. However, high fashion trends, quality, and functionality make the range worthy of its value. CK underwear reflects a young and urban vibe.If you like to read about this topic, may we also suggest our list of Track Pant for men?

Prominent Features of the Calvin Klein Men’s Brief:

  • Made using a blend of nylon and elastane
  • Broad waistband with Calvin Klein branding on it
  • Solid grey color


  • Hand-wash friendly
  • Premium quality fabric
  • Calvin Klein branding looks stylish


  • A little on the expensive side

Why We Picked the Calvin Klein Men’s Brief?

Calvin Klein is popular for its classic, stylish, bold, and aesthetic range of underwear and this one stands true to all of these qualities. It’s made using high-quality nylon and elastane for ultimate comfort. The Calvin Klein text on the waistband adds more to its finesse. Check out the latest offers on Myntra for underwear and get Calvin Klein underwear at the lowest price.

4. Clovia


A premium pick amongst the most reputed Indian innerwear brands list is Clovia. It caters to the innerwear needs of young women across the country. The underwear collection offered by Clovia is not just pretty but also very smooth and silky to flatter any body type.

Prominent Features of the Clovia Bikini Panty:

  • Crafted using cotton and spandex
  • Low-rise panty with a bow affixed on the waistband
  • The waistband is made with strong and comfortable elastic
  • Has cotton lining at the crotch


  • Soft cotton lining at the crotch offers immense comfort
  • Cotton helps keep you sweat-free
  • Contrasting satin bow adds a nice aesthetic


  • Fabric might get damaged easily

Why We Picked the Clovia Bikini Panty?

This solid panty by Clovia is both functional and stylish at the same time. Crafted with a blend of cotton and elastane, this panty is comfortable and stretchy to fit your curves perfectly. The contrasting satin bow on the waistband adds a nice seductive touch to it.



French Connection is a UK-based global seller of fashion clothing, accessories, and homeware since the 1970s. The brand resonates with sophistication and luxurious casuals. Oozing comfort at max, FCUK’s underwear is curated with finesse. FCUK’s lightweight underwear will keep you at ease throughout the day. Wondering where to get the best cargo pant brands? Read our list to find out.

Prominent Features of the FCUK Men’s Cotton Brief:

  • Crafted with a blend of cotton, lycra, and modal
  • Features lock-in-new technology to maintain shape and vibrance
  • Broad waistband with FCUK branding
  • Solid white brief


  • Easy to maintain
  • Premium quality fabric
  • 4-way stretch fabric

Why We Picked the FCUK Men’s Cotton Brief?

This brief by FCUK is made with a blend of cotton and modal that’s super soft and comfy to wear. It features a 4-way stretch fabric for a smooth fit while the lock-in technology keeps it smooth and shiny. The minimal seam on the front creates a smooth look.

6. Marks & Spencer

Marks & Spencer
Marks & Spencer

Established in 1884, Marks & Spencer is a major British retailer of apparel, accessories, homeware, and food products. The brand’s quality is a class apart. From luxury wedding sets to vintage-inspired printed ones, Marks & Spencer underwear are high on comfort and value. These offer extra support mixed with luxurious styles. In case you want to buy new Yoga Pants, we have a curated list for you.

Prominent Features of the Marks & Spencer Women’s Briefs:

  • Made with 70% cotton, 22% polyamide and 8% elastane lycra 
  • The gusset is crafted with cotton
  • Comes in solid and floral prints
  • Lace on the waistband


  • Comfortable and breathable cotton blend fabric
  • Floral and solid patterns to add variety
  • Cotton on gusset keeps sweat away

Why We Picked the Marks & Spencer Women’s Briefs?

Marks & Spencer offers true value for money with this set of comfortable and breathable briefs. The variety of colours and patterns looks aesthetic and vibrant. It also features lace on the waistband, adding another layer of oomph to these briefs.

7. Bodycare


Introduced in 1992 as M/S Pawan, Bodycare is an innerwear brand that satisfies diverse needs by being innovative. The brand constantly updates its underwear collection. These provide an ideal blend of utility, style and comfort at unbelievably affordable prices.

Prominent Features of the Bodycare Women’s Briefs:

  • Made with 100% combed cotton
  • Solid black panties
  • Offers full back coverage
  • Comes in a pack of 3


  • Comfortable fabric
  • Colour stays vibrant after multiple washes


  • Runs a size smaller
  • Elastic waistband is not of good quality

Why We Picked the Bodycare Women’s Briefs?

Crafted with soft combed cotton, these briefs by Bodycare will surely keep you cool and comfortable all day long. It features properly sewn seams that are almost invisible and offer a smooth finish. You also get full back coverage for a seamless appearance. Looking for the best kinds of bras? Here is our ultimate guide for you.

8. Zivame

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Zivame is India’s first lingerie website founded in 2011 for modern women. Beautifying ultra-fashionable pieces, Zivame’s underwear range is innovative and graceful. These are designed with antimicrobial properties to keep you fresh and odour free all day.

Prominent Features of the Zivame Women’s Briefs:

  • Made with 100% cotton
  • Has a polka dot pattern all over
  • Mid-rise waistband


  • Complete back coverage
  • Easy hand wash care
  • Mid-raise waist looks flattering


  • May not be available in offline stores

Why We Picked the Zivame Women’s Briefs?

This polka dot brief by Zivame looks and feels stylish and comfortable. It is made with soft and breathable cotton to keep you dry throughout the day. The minimal lace borders look elegant and add more beauty to this product. Moreover Ajio always has some exclusive discounts on underwear’s. You can use Ajio promo codes for underwear and get it at lowest prices in the market.

9. PrettySecrets


Based in Mumbai, PrettySecrets was launched as a nightwear retailer by Karan Behal. The brand is now a prominent name in the online space of lingerie. Youthful and sultry, PrettySecrets underwear range is also very comforting and practical. These exhibit vibrant colours, contrasting piping and bold prints to suit every mood.

Prominent Features of the PrettySecrets Hipster Brief:

  • Made with premium quality fabric
  • Has a solid pattern
  • Full coverage hipster briefs
  • Bow embellished on waistband


  • Superior quality stitching
  • Lace on the sides
  • Comfortable waistband

Why We Picked the PrettySecrets Hipster Brief?

These solid white briefs are made with premium quality fabric that literally feels like a second skin. It offers a flattering fit by covering many bulges. The soft and comfy waistband won’t dig into your skin and leave no marks whatsoever.

10. Playboy


Originating from America, Playboy is a men’s lifestyle and entertainment magazine. It later ventured into producing various consumer goods as well. The brand is recognized as a mischievously playful one. Take a break from your mundane innerwear and opt for something spunky from Playboy’s underwear range. Sleek designs, breathable fabrics, enticing colours and prints make this collection irresistible.

Prominent Features of the Playboy Solid Boxers:

  • Crafted with a blend of Pima cotton and elastane
  • Has a solid pattern with contrasting stitching
  • Comes in multiple colour variants


  • Superior quality fabric
  • Stylish look overall


  • Runs a size larger
  • Fitting may not be good

Why We Picked the Playboy Solid Boxers?

Their premium quality boxers are made with Pima cotton and elastane blend. They are ideal for everyday wear as they offer immense comfort and a fit that you will love instantly. The contrast stitching on the seams also looks super stylish.

11. Enamor 404


Enamor is India’s premium online lingerie shop that commenced in 2003. The brand offers global designs to urban and independent women of today. Promoting the spirit of effortless fashion, Enamor’s underwear is a luxurious range that is both comfortable and stylish. From lustrous lace to floral prints and elegant net, Enamor underwear will make you feel relaxed and trendy.

Prominent Features of the Enamor Women’s Briefs:

  • Crafted with a blend of cotton and spandex
  • Mid-rise waist
  • Solid pattern panties in 3 different colours
  • Elastic on the waistband


  • Soft and well-fitted fabric
  • Optimum rear coverage
  • Comfortable elastic waistband


  • The seams may start to rip after the first few washes

12. Van Heusen

Van Heusen
Van Heusen

PVH (Phillips Van Heusen) is one of the leading apparel companies hailing from the US. It owns several top-tier brands such as Tommy Hilfiger and Calvin Klein. The company has its headquarters in Manhattan, New York.

Prominent Features of the Van Heusen Antibacterial Hipsters:

  • Crafted with soft cotton
  • Has antibacterial technology which prevents sweat, odour, and bacteria build-up
  • Mid-waist hipster offers optimum rear coverage
  • Printed panties come in multiple colours


  • Soft waistband which doesn’t tug into the skin
  • Properly stitched seams for a smooth finish
  • Ultra-soft fabric


  • Colours and prints may vary

13. Levi’s


Other than being a global leader in denim clothing, Levi’s also has a huge range of inner wear products. The brand was founded in 1853 by Levi Strauss and has its head office in San Fransisco, California.

Prominent Features of the Levi’s Men’s Boxer Briefs:

  • Made with 100% cotton rib fabric
  • Long leg boxers to prevent chaffing
  • Nylon elastic waistband with Levi’s branding on it
  • Comes in two colours


  • Soft, skin-like fabric
  • Tagless design
  • Comfortable waistband


  • Stitching quality might not be good

14. Under Armour

Under Armour
Under Armour

Founded in 1996 by Kevin Plank, Under Armour is a popular sports and casual apparel brand. It’s quite prominent in India for its range of sports shoes. The company has its headquarters in Baltimore, Maryland.

Prominent Features of the Under Armour Men’s Underwear:

  • Made with 90% polyester and 10% elastane
  • Has anti-odour properties
  • Long length underwear
  • Comes in a pack of 2


  • Comfy and soft fabric
  • Offers perfect fit
  • Anti-odour feature


  • A little expensive

15. Lux Cozi

Lux Cozi
Lux Cozi

Lux Cozi is one of India’s most popular men’s underwear brands. It was founded in 1963 and is owned by Lux Industries. The brand has its head office in Kolkata and a prominent presence across the country.

Prominent Features of the Lux Cozi Men’s Briefs:

  • Crafted with 100% cotton
  • Has a durable waistband
  • Lux Cozi branding on waistband
  • Comes in 5 colour options


  • Lightweight fabric
  • Comfortable fit
  • Machine wash-friendly


  • Colours may vary

16. Adidas


Adidas is one of the biggest sportswear companies in the world today. It was founded in 1924 by Adolf Dassler and has its headquarters in Herzogenaurach, Bavaria.

Prominent Features of the Adidas Men’s Trunks:

  • Made with soft stretch cotton
  • Quick-drying fabric
  • Offers an athletic comfort fit
  • Comes in a pack of two


  • No ride up leg
  • Soft and comfortable fabric
  • Stylish Adidas branding on waistband


  • Might ride up while working out

17. Puma


Puma is another leading sports and apparel brand from Germany that has made a mark on the global industry. It was founded in 1948 by Rudolf Dassler and has its headquarters in Herzogenaurach, Germany. The company has collaborated with several celebrities, sports personalities, and brands across the world.

Prominent Features of the Puma Men’s Trunk:

  • Made with cotton
  • Has a regular fit
  • Comes in three colour options
  • Comes in a pack of three


  • Cotton makes it lightweight and breathable


  • Branding may rip off after a few washes

18. Peter England

Peter England
Peter England

Peter England is a leading men’s apparel brand that is quite a hit in India. The company was founded in 1889 in Ireland and entered the Indian market in 1997. It is now acquired by the Aditya Birla Group.

Prominent Features of the Peter England Men’s Trunks:

  • Made with cotton fabric
  • Has a multicolour striped pattern
  • Peter England branding on the waistband


  • Soft and comfortable fabric


  • Fabric may lose shape after a few washes

19. US Polo Assn.

US Polo Assn.
US Polo Assn.

Established in 2007, US Polo Assn. is an apparel and accessories brand owned by USPA. It majorly retails clothing, footwear, and accessories that are casual and stylish.

Prominent Features of the US Polo Assn. Men’s Brief:

  • Made with super combed cotton jersey fabric
  • Solid white brief with USPA branding on the waistband
  • Has an elastic waistband


  • Biofinish fabric is soft and comfortable
  • Stretchable brief
  • Offers good coverage and fit


  • Stitching may start ripping off after a while

Final Word

Wearing poor-quality underwear can make you feel very uncomfortable, making it necessary to choose one made with supreme fabric and stitching. Above, we have listed some of the best underwear brands in India that you can check out and purchase your favourite online.


Which brand of underwear is best for men in India?

Brands like Jockey, Van Heusen, Levi’s, Tommy Hilfiger, and Calvin Klein make some of the best men’s underwear in India.

What men’s underwear is most comfortable?

Cotton underwear is considered the most comfortable as they are lightweight, soft, breathable, and keep you sweat-free.

Which underwear is best for daily use?

Underwears by Jockey, Van Heusen and Lux Cozi can be worn every day as they are affordable, durable, and made with good quality fabric.

What type of underwear is best for females?

Females can choose from anything from thongs, hipsters, and bikinis to high-rise ones that give you optimum back coverage.

Should we wear underwear at night?

Wearing underwear while sleeping can cause itching and irritation as your skin may not be able to breathe properly. It is advised not to wear undergarments or wear loose and light underwear as that will allow your skin to breathe.

Why Trust The Good Look Book Reviews?

We have a team of super-skilled writers who research several products and brands before adding them to our lists. In the underwear blog, we understood multiple factors such as fabric, fitting, stitching, and style to offer you the best options in the market. Our goal is to provide you with the best suggestions and make online shopping easier for you!

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