CashKaro Raises Rs. 25 Crore from Kalaari Capital!

CashKaro has been making big waves in the ecommerce domain since its inception. It started with a simple idea of providing Cashback every time a user shops online which further empowers the position of customers in the ecommerce domain. This idea has now taken the Indian Economy by storm and CashKaro has once again proved its mettle by successfully raising Rs 25 Crore in Series A Funding from none other than Kalaari Capital.

Kalaari Capital is a name that is synonymous with trust and success. It has already invested in triumphant names such as Myntra, Snapdeal, Embibe and many more lucrative names and CashKaro is the latest company to have become part of their esteemed portfolio. CashKaro had earlier raised $750,000 through angel funding from UK based investors making it India’s only externally funded Cashback website.


Rohan and Swati Bhargava, founders of CashKaro are excited and thrilled but have a set plan in mind to take the company forward with the latest financial push. The company is all set to grow in international markets which includes Indonesia, Singapore and other remunerative Southeast Asian markets. Apart from global and international expansion, the company is all set to boost and further integrate technology into their business model by launching an app for the website to engulf a larger user base and work on customer acquisition strategies.

The Ecommerce industry is ready to hit the $100 billion mark in the coming decade and CashKaro has strategically placed itself making it an essential and valuable name in this domain. CashKaro works on an affiliate model which helps drive sales to merchants thereby giving a boost to e-commerce sales figures. The commission it earns is passed on to users in the form of real cash which can be transferred to bank accounts across the country making users benefit in the form of tangible monetary savings.

This is the mere beginning for CashKaro as it is steadily charging ahead with a bankable plan of action. With Kalaari Capital on board, it can only spell good news both for investors and users alike as CashKaro is all set to become the most sought after name in the Cashback and coupons domain.

Suruchi Sethi
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