10 Best Indian Fashion Bloggers of 2023

A lot of us would love to run our own fashion and styling blogs but, it isn’t everyone’s cup of tea. Running a blog requires consistent effort and we salute all the bloggers who’ve worked hard to help us keep it stylish.

That’s why CashKaro’s made a list of the ten best Indian fashion bloggers (in no particular order). We’ve selected bloggers based on their popularity, potential to shine in 2023 and quality of content. To make this piece even yummier we’ve included thoughts from all the bloggers!

Sarmistha Goswami

A NIFT alumni with an experience of 11+ years in the fashion industry, Sarmistha believes that if fashion didn’t come naturally to her, she couldn’t have done it for so long.

Blog Name: Style Over Coffee

sarmistha style ovr coffee fashion1

FB Fans: 4326 | Twitter Followers : 1710

STYLE OVER COFFEE is all about having fun with the latest trends in the fashion world. This blog is recognized by its readers for spontaneity and honesty.

Why She Does It?

“I regularly receive comments, mails, messages from my readers appreciating my posts and asking questions on fashion and blogging in general…it is wonderful to be able to interact with like-minded people from around the globe,” Sarmistha said.

Why We Loved This Blog ?

  • Shares crisp fashion trends on a regular basis
  • Offers photography and video tutorials on personal styling
  • Gives DIY tips and travel stories
  • Has exclusive health and beauty product reviews
  • Covers categories like outfits, look book, travel, beauty, events etc.

Sarmistha told us that she personally loves fashion brands like Mango, Zara, Dorothy Perkins, Only and Vero Moda as their designs and fits suit her style.

Aayushi Bangur

An Economics Graduate from Mumbai, she loves to share her truthful fashion stories with readers.

Blog Name: Styledrive

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FB Fans: 60604 | Twitter Followers : 7031 | Youtube Views: 3420

Styledrive brings out the creativity in fashion and lifestyle trends, without imitating or trying to get ahead of others.

Why She Does It?

“My blog has always been about sharing my personal style and ideas for the people who resonate with it! As I’ve grown, my interest in beauty, skincare, travel, lifestyle has grown too and I’ve made that an extension of my blog. Being able to freely share my ideas has definitely been a constant motivation to continue this journey,” Aayushi said.

Why We Loved This Blog ?

  • Shares beauty secrets and travel experiences
  • Lifestyle and fashion stories
  • Photo and video tutorials on personal styling
  • Perfect dress-up ideas
  • Wide categories like travel, beauty, videos, lifestyle, my picks etc.

Aayushi personally loves brands like Zara, Mango, Massimo Dutti, H&M, Stradivarius, Oysho, Other Stories, Missguided, Asos and Saint Laurent.


A telecom engineer and financial analyst based in Bangalore, she goads on fashion styles that are here to stay.

Blog Name: My Closet Diary

namrata my closet diary

FB Fans: 5.6K | Twitter Followers: 3.5K | Instagram Followers: 28K+

My Closet Diary is about timeless fashion trends for everyone. It is constantly engaging its readers with looks for different occasions.

Why She Does It?

“I have always been particular about my outfits. Somewhere, I was a stylist in my own little world…since the start of my blogging journey, I have been asked to style looks for special occasions by many besides the accolades on looks created on my blog. Moreover, fashion is such a dynamic and evolving field, you never get bored of trying out something new,” Namrata said.

Why We Loved This Blog ?

  • It puts together hot fashionable looks for the season, be it casual, ethnic or work wear
  • Talks about makeup, beauty and hair care routine
  • Lifestyle and travel adventures
  • Health and fitness tips and tricks
  • Wide categories like fashion, fitness, travel,  lifestyle, guest posts etc.

Namrata personally loves brands like Zara, Forever 21, H&M etc. for making current international fashion accessible. When it comes to online shopping, she has a soft corner towards SheIn and StalkBuyLove.

Nitika Bhatia

She is an MBA, who started her blogging journey 6 years ago, and is known for her personal style and fashion choices that a lot of curvy readers in India can relate to and be inspired by.

Blog Name: The Shopaholic Diaries

nitika shopaholic diaries

FB Fans: 150240 | Twitter Followers: 6697

The Shopaholic Diaries is a fun blog in the sense that it covers all trends, from the best online shopping websites, to personal styling outfits and focusses on curvy women in particular.

Why She Does It?

“While I do write about Lifestyle as well on my blog, I have continued to make Fashion as the major part as I am a die-hard shopaholic and can’t stay away from checking out the latest in trend for long. That’s why, I love to write about it so that I can share my views on fashion and the latest trends through my blog with fellow fashionistas and make them a part of my journey,” Nitika said.

Why We Loved This Blog?

  • Shares experiences of online shopping, favourite outfit trends, personal styling , reviews on beauty and other products
  • Exclusive ‘Shop with me’ section for affordable trends in fashion jewellery, clothing etc.
  • Special OOTD Look book, besides a style guide for curvy women
  • Highlights from Fashion weeks such as Wills lifestyle India, Amazon India and the like
  • Wide categories like fashion, dresses for curvy women, travel, lifestyle, food, events, men fashion, top brands like Mango etc.

Nitika personally loves brands like ZARA, ASOS, Vero Moda and M&S in apparel and; Aldo and Charles & Keith when it comes to footwear.

Kajal Mishra

A former actor/model and banker with IDBI bank, she started blogging in 2012, about her daily styling routine. Her persistent efforts of expressing her fashion sense to the audiences made her quite popular over time.

Blog Name: India Fashion Blogger


FB Fans: 17730 | Twitter Followers: 2574

India Fashion Blogger is all about gathering, the best of lifestyle and classy fashion for everyone.

Why She Does It?

“I started blogging in 2012 on kajalmishra.com, writing about my stints in modeling world and how I style myself on daily basis… then decided to make this a full time effort in late 2014.I was a part time actor and banker at that time. I quit my banking job and moved my blog to IndiaFashionBlogger.com,” Kajal told CashKaro.

Why We Loved This Blog ?

  • It puts up minimum a post per day to keep the audiences engaged
  • Exclusive Fashion Designers Lookbook
  • Listicles on health, stylish fashion, beauty trends, personal grooming tips etc.
  • Beauty and makeup/skincare tips, travel adventures and lifestyle stories
  • Wide categories like fashion, designers, beauty, fitness, travel, lifestyle etc.

Kajal personally loves brands like NGal, StalkBuylove for online shopping besides renowned designers like Anupama Dayal , Kamal Manickath of Soucika, and Pranjal Kadkade. She recommends Cilory, Myntra, Ajio, Missamore,Gucci, 20 dresses etc. to her audiences.

There were some bloggers we couldn’t get in touch with, but we are including them here because we believe they deserve to be part of this list.

Santoshi Shetty

Blog Name: Thestyledge

FB Fans: 26619| Twitter Followers: 3406

Why We Loved This Blog ?

  • Hottest fashion trends lookbook along with an exclusive ‘His and Hers’ styling section for men and women
  • Beauty tips and tricks
  • Brand and product reviews
  • Travel andlifestyle adventures
  • Wide categories like fashion, beauty, life, travel, lifestyle etc.

Pooja Mittal

Blog Name: Being Beautiful & Pretty

FB Fans: 20307| Twitter Followers: 48.8K

Why We Loved This Blog ?

  • Best beauty, fashion, clothing and luxury retailers with amazing deals offered by them
  • Trendy dress-up and personal styling tips
  • Spa, salon and travel stories
  • Product reviews and home remedies for beauty, skincare and haircare
  • Wide categories like fashion, beauty, travel, technology, product reviews, spa & salon

Aref Kashani

Blog Name: Styledotme

FB Fans: 12309 | Twitter Followers: 379

Why We Loved This Blog ?

  • Basic wardrobe essentials and trending looks
  • Exclusive fashion deals
  • Makeup and beauty tips and tricks
  • Bollywood fashion, college vogue, DIY and travel stories
  • Wide categories like fashion, beauty, men fashion,festive looks,online shopping,travel, lifestyle etc.

Masoom Minawala

Blog Name: Miss Style Fiesta

Twitter Followers: 14.7K

Why We Loved This Blog ?

  • Latest fashion trends
  • Beauty and makeup videos
  • Collaboration with designers like Anita Dongre, Ritu Kumar etc. and brands like Sephora, Burberry, Bobbi Brown and others.
  • ‘Shop’ section where you can buy trendy fashion accessories like earrings, necklaces etc.
  • Wide categories like fashion, designers, beauty, travel, lifestyle, Shailoom, fashion jobs

Anuradha Mahindra

Blog Name: Verve Magazine| Fashion

Facebook Fans: 321561 Twitter Followers: 29.2K | Youtube Views: 1776

Why We Loved This Blog ?

  • Exclusive fashion designers’picks
  • Trending looks and beauty tips for the season
  • Power dressing and styling ideas
  • Fashion ideas for men
  • Wide categories like fashion, designers, beauty, luxury & brands, men fashion etc.

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