Whether you apply it as a cover-up, to give yourself a creative edge, or just to feel confident and powerful, makeup is an important part of most women’s lives. And not just for women, it is becoming increasingly important for men as well. A good makeup kit should not only provide amazing effects; it should also be safe for different skin types. Here is a look at some of the best makeup brands in India.

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How Do We Choose the Best Makeup Brands for You?

The number one rule of makeup is to use products that are best for your skin type. If you want to achieve that flawless, airbrushed look that doesn’t get cakey through the day, you must understand your skin and how it reacts to certain products. With the plethora of makeup brands in the market today, you may feel overwhelmed with what’s best for you. Good quality makeup can range from anywhere between Rs 250 to Rs 50,000, depending on your needs and the kind of luxury you want.

As hard as it may sound, choosing a suitable makeup brand doesn’t have to be difficult once you know about your skin type. If you have dry skin, you should choose products with hydrating ingredients while people with oily skin should use lighter and more mattifying products. Check if the brand you’re looking for has a diverse variety of skin shades that go well with your undertones. Look out for lightweight formulas that offer a flawless finish. You should also see if the brand is cruelty-free and vegan. When it comes to makeup, customer reviews always seem to help and all the brands listed below have superb reviews globally. So, you can trust them without any second thoughts in your mind. Here you can also check some of the best makeup brush brands & brands of make up for acne in India.

List of the 17 Top Best Makeup Brands in India

1. Sephora

Best Makeup Brands In India

Sephora is a France-based cosmetic chain that has a wide variety of products. The best thing about Sephora is that they constantly review their products. If any of their beauty tools fall below a four-star rating, they remove it and send it for reformulating. This high-end makeup brand is growing steadily in India and is preferred by a lot of women these days. Thus, making it an easy pick in our list of beat makeup brands in India.

2. Revlon


Based out of New York City, Revlon has been a trendsetter in cosmetics. Their Grow Luscious Mascara is one of the best available on the market today. It is a company that works really hard on formulas. It has been winning customer loyalty for over 6 decades now. Launched in India in the mid-1990s, it has been a favourite among Indian women as well. We agree with the Indian woman and add Revlon to our picks of the best makeup brands in India.

3. Europe Girl

Europe Girl
Europe Girl

Europe Girl is a premium makeup brand that’s quickly become a favourite amongst Indian makeup enthusiasts. The Mumbai-based company has been topping the charts with its excellent product range that includes foundations, eye shadow palettes, creams, serums, lipsticks, concealers, and much more. If you’re looking for a brand that delivers high-quality makeup products that are free of chemicals or additives, you must check out Europe Girl.  

4. Maybelline

Maybelline makeup

Maybelline, a subsidiary of L’Oreal Paris is an American cosmetic brand. It is popular globally. Popular Bollywood actress Alia Bhatt promotes the brand in India. Maybelline India offers an amazing collection of the eye, face, lip, and nail makeup which is loved by a lot of Indian women. A lot of new products are continuously added to their ever-growing collection. There is something for everyone in their wide range of cosmetic products.

5. Colorbar

Colorbar Makeup

Colorbar is an Indian online store that offers beauty products online. They are a reputed brand known for offering quality products at affordable prices. They have a wide range of face, eye, lip, nail, and skin makeup products. A lot of variants are available for all skin types. It has won numerous awards in India which is a testament to the uncompromising quality Colorbar offers.

6. Lakme


Owned by Hindustan Unilever, Lakme is an Indian cosmetic brand founded in 1952. It has Kareena Kapoor as its brand ambassador and is a popular makeup brand in India. Their wide range of products are specially formulated keeping in mind Indian women. Their makeup products include lipsticks, kajals, compacts, etc. They also have various collections focused on brides and working women.

7. L’Oreal Paris

L’Oreal Paris
L’Oreal Paris

L’Oreal is a leading brand of makeup in India and around the world. It was founded in France almost 108 years ago. A lot of popular Bollywood actresses promote this brand in India including Deepika Padukone and Aishwarya Rai Bachchan. They have a wide range of makeup and beauty products for various skin types.

8. M.A.C

MAC makeup

MAC cosmetics was originally started in America in 1984 until it became a part of Estee Lauder in 1998. They have a variety of products for lip, eye, and face makeup. Sold in over 105 countries, MAC products are very popular in India as well. They offer a wide range of products for all skin types.

9. Huda Beauty

Huda Beauty
Huda Beauty

If you are a makeup lover, you can certainly splurge on Huda Beauty makeup products. The brand was started by Iraqi-American businesswoman, entrepreneur, and make-up artist Huda Kattan. It has taken over the world by storm these last few years and continues to be one of the leading brands for make-up.

10. Swiss Beauty

Swiss Beauty Makeup
Swiss Beauty

If you’re looking for the best budget-friendly makeup brand, Swiss Beauty has got you covered. Bringing to you the best of glamour and fashion, Swiss Beauty make-up products are perfect for all kinds of skin types, occasions, and especially everyday wear. Remember to check out their liquid eyeshadows that will make your evening outings nothing less than fabulous!

11. Sugar


Manufactured in countries such as Germany, India, Italy, USA, Korea, and China, Sugar makeup products are specially crafted to complement Indian skin tones. Each makeup product is 100% cruelty-free and crafted using safe-for-skin materials. Most recently, Sugar launched a limited edition Wonder Woman lipstick range that you cannot miss out on!

12. Estee Lauder

Estee Lauder
Estée Lauder

The luxury American makeup brand Estée Lauder has been in the Indian market for over two decades, and is a favourite of several celebrities. As consumers, our expectations of beauty products are now higher; we expect innovation and a luxurious experience at the best prices. Guess what? Estée Lauder ticks all these boxes! They have an exquisite collection of face, eye, and lip makeup products.

13. Bobbi Brown

Bobbi Brown
Bobbi Brown

Bobbi Brown Cosmetics is a global beauty brand that empowers women to embrace and enhance their individual beauty. From their trademark crushed liquid lipsticks to compacts, eye shadows, and foundations, Bobbi Brown products will make you fall in love with beauty all over again.

14. Deborah Milano

Deborah Milano

Deborah Milano is an Italian cosmetics brand born out of the parent company Deborah Group that specializes in skincare and cosmetic products. The group is a century-old company and has managed to stay in the forefront of the cosmetic industry by constantly innovating and mastering unique techniques. Hailing from Italy, it is a cruelty-free makeup brand. Unmistakable Italian creativity, quality and style are rooted in the colours, textures, performance, and design of Deborah Milano’s products.

15. Chambor


Chambor is a cosmetics brand from Switzerland that launched its first product in the Indian market in 1993. The brand believes that every woman is inherently beautiful & makeup will just enhance their natural beauty. All their products are suitable for Indian skin and weather conditions.

16. Faces Canada

Faces Canada
Faces Canada

Faces is a Canadian cosmetics brand, launched over 40 years ago with a presence across countries in North America. Faces Canada offers an exclusive line of high-quality makeup and skincare products at affordable prices. One of their best aspects is that their products are free from toluene, DBP, camphor and formaldehyde. So, irrespective of your skin type, Faces Canada makeup products are sure to benefit you.

17. Kay Beauty

Kay beauty

You’ve been a fan of her movies, and it’s now time to fall in love with her makeup and beauty products. Kay Beauty is India’s first celebrity beauty brand owned by Katrina Kaif. Channelizing her independent spirit, Kay Beauty’s makeup products are perfect for the bold ad beautiful women of today. The brand has the vision to deliver high-performance, long-lasting, ultra-glam makeup products that also care for the skin.

18. Nykaa


Nykaa is a popular Indian lifestyle retailer of beauty, wellness, and fashion products that was launched in 2012. The brand specializes in facilitating an extensive collection of cosmetics, skincare, haircare, fragrances, and bath and body products for men and women. It is a one-stop-shop for beauty and make-up products. Recently, the brand collaborated with fashion designer Masaba Gupta and launched a special edition Masaba range of makeup products under their brand.


Which is the number 1 make up brand in India?

Lakme and Maybelline are leading contenders in being known as the number 1 make-up brand in India. Lakme, an Indian brand under Unilever, has been in the market for much longer than Maybelline and this strong foundation of the brand gives it an edge over the latter.

Which is the most expensive make up brand?

Elizabeth Arden, Estee Lauder, MAC, Chanel, Bobbi Brown, and Chanel are some of the most expensive makeup brands globally.

Which brand has the best lipsticks in India?

Nyx, MAC, Bobbi Brown, Maybelline, and Lakme are some brands whose lipsticks are known for being some of the best.

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Avatar of Sanskriti Mathur
Sanskriti is a creative content writer with 3 years of experience in producing buzz-worthy blogs and social media posts. She specialises in writing product descriptions, lifestyle blogs, and curating quality brand listicles to help users make the right purchases. She moonlights as a heavy metal musician and has a profound inclination toward art, food, and travelling the mountains.


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