Niacinamide serum acts as a multitasker when applied to the skin. It enhances the properties of other ingredients present in a skincare product. In short, it acts as a catalyst and improves the efficiency of skincare ingredients. Additional niacinamide serum benefits include toning, brightening the complexion, and strengthening the lipids of the skin cells. So, you can use a niacinamide serum as your daily skincare booster. However, it is a tedious task to pick an ideal serum that will act optimally on your skin. But worry not; we are here with a list from which you can find the best niacinamide serum for you.
What is Niacinamide?
Niacinamide, commonly known as nicotinamide, is a form of Vitamin B3. It is water-soluble in nature and is needed for boosting metabolism, repairing DNA, and improving cellular communication. You can obtain it from a variety of food items like meat, fish, and grains. Considering the benefits niacinamide offers both for internal and external health, experts started using it in manufacturing different makeup products, like serums.
Benefits of Niacinamide
Niacinamide is a highly versatile ingredient that offers a wide range of benefits. Some of its notable benefits on the skin are:
Skin Moisturisation
It is vastly regarded for its moisturising properties. Niacinamide locks in moisture and prevents the loss of water which helps to improve the skin texture. It also leads to hydrated, plumper, and healthier-looking skin.
Minimises Pores
Production of sebum on the skin clogs the pores and leads to the formation of blackheads and whiteheads. However, using niacinamide on the skin will control sebum production and minimise the appearance of pores while improving the skin texture.
Reduces Fine Lines
Niacinamide is one of the best ingredients for reducing the appearance of fine lines and wrinkles. It stimulates collagen production, which in return offers firmer, smoother, and more youthful-looking skin. It also protects the skin from damage caused by free radicals.
Reduces Hyperpigmentation
Niacinamide shows effective results in reducing the appearance of hyperpigmentation. It effectively works on dark spots, age spots, and melasma by transferring the pigment from melanocytes to skin cells.
We select the best niacinamide serums in India after considering the following factors:
List of Top 10 Niacinamide Serums in India
Minimalist 10% Niacinamide Face Serum

Minimalist is a famous skincare brand that works on products that suit all skin types. It has a very transparent policy for catering to everyone’s skin needs. For the quality it offers, the serum is reasonably priced. It is considered one of the best niacinamide serum brands in the country.
Product Specifications:
Price | Rs 599 |
Brand | Minimalist |
Skin Type | All |
Item Form | Serum |
Material Feature | Natural |
Benefits | Treats blemishes, removes acne marks, & oil balancing |
Scent | Unscented |
Quantity | 30 ml |
Prominent Features of the Minimalist 10% Niacinamide Face Serum:
- This serum has niacinamide in its purest form. It reduces dark spots and undereye patchiness. It fixes blemishes and makes the skin even-toned.
- Hyaluronic acid is another active ingredient in this serum. It is an excellent agent to reduce wrinkles and fine lines on the face. It keeps the skin bouncy and makes it look plumper.
Pros:
- Required in small quantities
- Reasonably priced
Cons:
- Comes in fragile packaging
Why We Picked the Minimalist 10% Niacinamide Face Serum?
The minimalist niacinamide serum is one of our best picks as it has been curated for all skin types. The brand guarantees the purest form of Vitamin B3 in their face serums, which imparts radiance and a spotless glow to your face. It is one of the best niacinamide serums in India, with a formulation containing zinc, hyaluronic acid, and niacinamide.
Mamaearth Skin Correct Face Serum

As the brand’s name suggests, Mamaearth promotes eco-friendly products. All their skincare products have several natural components that benefit the skin without any side effects. The Mamaearth planting initiative is a great affair by the organization. It promises to plant a tree for every plastic bottle they manufacture.
Product Specifications:
Price | Rs 349/ Rs 599 |
Brand | Mamaearth |
Skin Type | Combination |
Item Form | Drop |
Material Feature | Natural |
Benefits | Removes acne marks and scars |
Scent | Ginger |
Quantity | 15 ml/ 30 ml |
Prominent Features of the Mamaearth Skin Correct Face Serum:
- This serum has 10% niacinamide which is considered to show results faster than lower concentrations. It reduces pore size and restricts free radicle penetration.
- Ginger extract and zinc together have numerous benefits on the skin. They have tons of antioxidants that regulate melanin activity.
Pros:
- Made with natural ingredients
- Suitable for all skin types
Why We Picked the Mamaearth Skin Correct Face Serum?
Niacinamide is generally syntesied in laboratories. However, this serum has plant-based niacinamide, which does not harm the skin. The hyaluronic acid in this serum works magic on the skin when combined with niacinamide and ginger extract. Chosen by thousands of people in the country, it surely had to make it to our best niacinamide serum picks.
The Derma Co 10% Vitamin C Face Serum

The Derma Co is a brand that is gaining popularity among customers for its unique formulations that give fast results. Within a short time of its existence, the company has quite a large customer base. It is one of the first niacinamide serum brands that introduced the ingredient as a skin health booster.
Product Specifications:
Price | Rs 349/ Rs 649 |
Brand | The Derma Co |
Skin Type | All |
Item Form | Oil |
Material Feature | Antioxidant |
Benefits | For reducing acne marks, dark spots, fine lines and wrinkles |
Quantity | 10 ml/ 30 ml |
Prominent Features of The Derma Co 10% Vitamin C Serum:
- This Vitamin C Serum is amply beneficial for smoothing our skin and tightening the muscles. The 10% formulation stimulates muscular activity and helps retain youthful skin.
- Niacinamide is one of the key boosters of cellular activity. It gives you spotless skin with a toned and glowy texture. Being in its purest form, you can achieve maximum niacinamide serum benefits for the skin by optimally using this serum.
Pros:
- Travel-friendly packaging
- Reasonably priced
Why We Picked The Derma Co 10% Vitamin C Face Serum?
With several positive reviews about it, this serum is a power-packed source of the best ingredients to get young-looking skin. It will bring about a noticeable change to your skin within a few days of its use.
Urban Botanics 10% Niacinamide Face Serum

Urban Botanics is a rising star in the skincare industry. It has launched several products that are liked by plenty of customers and skincare experts. Also, it has gained popularity as one of the best niacinamide serum brands. Besides the serums, it also has products in different categories like oils, face wash, and rose water.
Product Specifications:
Price | Rs 499 |
Brand | Urban Botanics |
Skin Type | All |
Item Form | Drop |
Material Feature | Natural |
Benefits | Dark Spot Correction, hydration, oil control, blemishes treatment, anti-acne |
Quantity | 30 ml |
Prominent Features of the Urban Botanics Niacinamide Face Serum:
- The 10% formulation of niacinamide is effective against acne-producing microbes. Besides, it corrects blemishes and decreases scar appearance.
- Tamarind is a natural ingredient of this serum that helps our skin cells to retain water for a long, thus keeping the skin hydrated.
Pros:
- PABA free
- Paraben free
- Handy packaging
Why We Picked the Urban Botanics Niacinamide Face Serum?
This niacinamide serum is a drugstore product that has effects similar to high-end brands. The brand provides a leaflet tutorial on how to apply niacinamide serum to get radiant skin. The ingredients, along with the ideal packaging, make it a great pick.
The Indie Earth Vitamin C Serum

Indie Earth is a vegan skincare brand that treats its customers with posh-looking skincare products. With the look, the formulation of each product also provides great results. If you are looking for an answer to which niacinamide serum is the best in India, the serum from this brand is a good option.
Product Specifications:
Price | Rs 745 |
Brand | The Indie Earth |
Skin Type | Oily, Combination, Dry, Normal |
Item Form | Drop |
Material Feature | Natural |
Benefits | Acne, blemishes and dark spots removal |
Scent | Rose Geranium |
Quantity | 30 ml |
Prominent Features of The Indie Earth Vitamin C Serum:
- It has glutathione and turmeric, which work together to improve your complexion. It brightens your face and helps heal acne.
- The collagen in it has anti-ageing properties, which work wonders with a Vitamin C and ferulic acid combination, so it also works as an anti-ageing serum.
Pros:
- All the ingredients are vegan
- Cruelty-free
- No added artificial colours
Cons:
- Fragile packaging
Why We Picked The Indie Earth Vitamin C Serum?
The niacinamide serum by The Indie Earth keeps up to the phrase co-existing. It has tons of natural ingredients that soothe skin perfectly. The vegan formulation has no ingredients that can be harmful to any skin type, be it sensitive or oily.
Pilgrim Niacinamide Face Serum

With the motto of exploring skincare secrets from all around the world, Pilgrim is making many fans in India. The brand is keen to hear from its customers and to work on the improvement of its products.
Product Specifications:
Price | Rs 650 |
Brand | Pilgrim |
Skin Type | All |
Item Form | Drop |
Material Feature | Vegan |
Benefits | Smooth and blemish-free skin |
Scent | Camellia |
Quantity | 30 ml |
Prominent Features of the Pilgrim Niacinamide Face Serum:
- This is a perfect niacinamide serum for acne as it has 5% niacinamide in it.
- It is appropriate for sensitive and oily skin.
- It keeps acne breakouts away and rejuvenates dull and spotted skin.
- Alpha Arbutin works with niacinamide synergistically and smoothens the skin.
- Collagen is a protein that betters the muscular activity of our facial skin, making it look young and ageless.
Pros:
- Cruelty-free
- Sustainable packaging
Cons:
- A little expensive
Moreover, Do check out this blog, where we have covered some of the best Kojic acid creams in India. Which will be helpful for your skin lightening. You can thank us later for this.
Plum 10% Niacinamide Face Serum with Rice Water

Plum is a vegan beauty brand that has widened its horizons by offering numerous skincare product ranges. All the ingredients used by this company are non-toxic. It assures your skin will remain unharmed, whatever the situation.
Product Specifications:
Price | Rs 450/ Rs 790 |
Brand | Plum |
Skin Type | All |
Item Form | Drop |
Material Feature | Natural |
Benefits | Clear, blemish-free, bright skin |
Scent | Fragrance-Free |
Quantity | 15 ml/ 30 ml |
Prominent Features of the Plum 10% Niacinamide Rice Water Face Serum:
- The 10% niacinamide formulation reduces hyperpigmentation and strengthens your skin muscles to provide a good barrier from free radicals.
- The natural caffeine and squalene in this serum prevent inflammatory reactions in skin cells.
Pros:
- Vegan
- Phthalate free
- Paraben free
Cons:
- A little pricey
Chemist at Play Acne Control Face Serum

This ceramide-based skincare serum has a unique blend of elements. The brand works on multiple genres of products. From hair care to skincare and beauty supplements, it is gaining its niche with its amazing offerings.
Product Specifications:
Price | Rs 299/ Rs 599 |
Brand | Chemist at Play |
Skin Type | All |
Item Form | Drop |
Material Feature | Vegan |
Benefits | Helps reduce acne and acne scars |
Scent | Fragrance-Free |
Quantity | 10 ml/ 30 ml |
Prominent Features of the Chemist at Play Acne Face Serum:
- 10% Azelaic acid is an ideal ingredient for cleaning facial pores that may otherwise be a cause of breakouts.
- The 10% Niacinamide in this serum is apt for spot reduction and toned skin. The best time to use niacinamide serum by Chemist at Play is before bedtime.
Pros:
- Vegan
- Silicon free
- Fragrance-free
- Paraben free
Cons:
- Expensive
Dot & Key 10% Niacinamide Serum

With plenty of clinically proven products, Dot & Key is breaking skin problem barriers and providing easy solutions. Every product is tested dermatologically and well-researched to enable people to get rid of their skin issues.
Product Specifications:
Price | Rs 665 |
Brand | Dot & Key |
Skin Type | All |
Item Form | Serum |
Material Feature | Antioxidant |
Benefits | Fades dark spots and minimises the appearance of pores |
Scent | Pomegranate |
Quantity | 30 ml |
Prominent Features of the Dot & Key 10% Niacinamide Serum:
- Zinc is a good antioxidant that works optimally in the presence of niacinamide and gives a smooth texture to the skin.
- Contains Vitamins E and B5, along with Hyaluronic acid
- It helps in balancing the sebum levels and oil production capacity of the skin
Pros:
- Non-greasy in nature
- Light on skin
Sirona 10% Niacinamide Face Serum

The innovative brand Sirona has won numerous awards and the hearts of its customers. Known for its menstrual hygiene products, it also has other skincare options which work tremendously well.
Product Specifications:
Price | Rs 599 |
Brand | Sirona |
Skin Type | Oily and Normal |
Item Form | Drop |
Material Feature | Dermatologist Tested |
Benefits | Removes pigmentation & uneven skin-tone |
Scent | Unscented |
Quantity | 30 ml |
Prominent Features of the Sirona 10% Niacinamide Face Serum:
- Liquorice root extract is a key component of this niacinamide-based serum which is a known hydrating agent.
- Regular use of the serum helps in making your skin even and brighter while reducing the dark spots
- It locks in moisture and makes your skin feel plump and supple.
Pros:
- Anti-oxidant rich
- Required in small quantity
Cons:
- Fragile bottled packaging
When to Apply Niacinamide Serums?
Wondering when to apply niacinamide? You can use it at any time of the day, as per your preference. However, there are some factors that you must consider while deciding the time of application.
Skincare routine
As there is no fixed time, you can apply it either in the morning or at night whatever fits your skincare routine. If your skincare regime consists of using any other active ingredient like vitamin C or retinoids, you can include niacinamide at any other time in order to avoid irritation.
Sun Exposure
If you are heading out in the sun, you must layer up niacinamide with sunscreen. It is of utmost importance to use at least SPF 30 sunscreen over niacinamide serum to protect your skin from UV damage.
Climatic Condition
Climate plays an important role in deciding the time for applying niacinamide. If you live in a dry climate, you must use it in the daytime. This will lock in the moisture and keep your skin nourished and supple all day long. However, for people living in a humid climate, it is advised to use niacinamide at night time to prevent your skin from feeling greasy during the day.
Tips for Applying Niacinamide
Once you have decided to use niacinamide, it is important to learn its process of application. Using it in the right manner will help you get the best results. Here are some tips to keep in mind.
Choose the right product
First and foremost, you must pick the right product. You can find niacinamide as an active ingredient in different skincare products like serums, moisturisers, and toners. Depending on your preference, you can choose the product. Also, consider your skin type while making a selection.
Apply only after cleansing your skin
Niacinamide is best applied on clean, dry skin. So, to begin with, you must clean your face properly and wait for a few minutes. Thereafter, you can use it on your skin.
Use a small quantity of product
Over-application of niacinamide won’t help your skin. A little quantity of it goes a long way. Hence, take a small amount of product and gently massage it into your skin.
Follow it with a moisturiser and sunscreen
This is one of the most important tips to consider. After applying niacinamide, follow up with a moisturiser and sunscreen. Niacinamide all alone will not be able to show great results or protect your skin. So, always apply a moisturiser to seal in the benefits and keep your skin hydrated. And sunscreen will protect your skin from the harmful damage of UV rays.
Be regular with the application
To enjoy the best results, you must use niacinamide consistently over time. You should incorporate it into your skincare routine and consider using it every day with other products.
Perform a patch test
Not all skincare products are meant for everyone. Hence, it is a good idea to start with a patch test. Use it on a small area of your skin and ensure it won’t cause any allergic reaction. If you experience skin irritation or redness, you must consider a dermatologist before using it all over your face.
Side Effects of Niacinamide
Niacinamide has excellent potential benefits for the skin and hence it is considered a safe-to-use ingredient. However, some people may experience certain side effects like:
- Flushing or redness of the skin
- Itching or a burning sensation on the skin
- Dryness or flakiness
- Acne breakouts
These side effects are usually experienced when the product does not suit the skin type or is used in an inappropriate quantity. Hence, if you encounter any of these, you must reduce the quantity or stop using the product. Also, consult a dermatologist for enjoying the benefits of niacinamide.
Final Word
Facial serums are serving a great deal for giving difficult skin issues a solution. Niacinamide is one of the best components that people seek for quick results. But before applying it to the skin, know how to use a niacinamide serum for the best results. The powerful and active ingredient is now serving the purposes of thousands of people dealing with skin problems like acne, dark spots, and unevenly toned skin. From our research, we see that most of the products have similar price ranges. But it is important for you to choose the right combination for your skin.
FAQs
Is it okay to use Niacinamide serum every day?
Yes, Niacinamide is a gentle ingredient and can be used every day. However, it is recommended that you do a patch test to check for any allergies. You should also check if the product suits your skin type.
Which brand of Niacinamide serum is best?
Various brands in the Indian market bring the best Niacinamide serums. Some of them are Minimalist, Mamaearth, The Derma Co, and Plum.
Is Niacinamide a good serum?
Yes, Niacinamide is a good serum as it offers various benefits. Some of them are:
1. Improves skin hydration and moisturization
2. Reduces signs of ageing
3. Reduces skin discolouration
4. Minimizes pore appearance
5. Treats hyperpigmentation
6. Protects against sun damage
Does Niacinamide clear dark spots?
Using Niacinamide on a regular basis can show effective results in clearing dark spots by rebuilding healthy cells.
How quickly does Niacinamide work?
It might take about 2-4 weeks for Niacinamide to show results.
What are the side effects of niacinamide?
Although using Niacinamide is generally safe, some people may face redness, burning, or irritation, in which case they should stop using the product.
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