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Flipkart was founded by Sachin Bansal and Binny Bansal in the year 2007 and was recently taken over by Walmart as its parent organisation. Flipkart was initially focused on book sales alone but later expanded to other sales domains which turned the company into a giant e- commerce company in India. Flipkart focuses on consumer electronics, apparels, fashion and other lifestyle products. Its acquisition by Walmart in a whopping 16 million dollars M & A deal was a big milestone for the company.
The initial products that Flipkart rolled out were high margin, low cost maintenance products. Perishable items like groceries, food stuff and other such things came later on. Today, however, Flipkart has a wide array of consumer products that are sold at reasonable prices, are delivered on/ before time to ensure maximum consumer satisfaction.
A Trustworthy Brand
Flipkart had been operating in the Indian market for almost 6 years before Amazon India happened. The trust that Flipkart has built in the hearts of the Indian consumers is unshakeable and with its dedicated commitment to consumer satisfaction, it ensures that the legacy is continued.
Efficient Supply Chain Management
Flipkart has an upper hand over other rival companies in the market because of its supply chain efficiency. The products are delivered at your doorstep in almost no time for the delivery is prompt and reliable.
Excellent Customer Service
The quantum of deals and discounts that are offered in Flipkart are brilliantly planned and help in expanding the customer base rapidly. If a customer has any trouble with the product, the items purchased are easily refundable with no return charges to be borne by the customer. If non-returnable items are flawed on arrival, one can call the customer care executives and let them know of the issue which is redressed in no time.
Genuine Products On Sale
At Flipkart the customer can be assured that the product he or she is buying is a genuine, authentic product. All sellers on Flipkart are registered and verified and cases of fraud are from negligible to none. This warrants that Flipkart customers are delighted and satisfied with their purchase.
A vital thing about Flipkart is that it also focuses on seller satisfaction. The company charges a nominal commission fee from the sellers which ensures their wellbeing and growth too. Flipkart’s business policies and practices have increased consumer base manifold while providing bulk orders to the sellers. For advantage sellers, the inventory is kept with Flipkart who manage the packaging, delivery and returns.
Employee Friendly Policies
Flipkart employees enjoy all benefits ranging from insurance benefits; viz; medical, health and life, work from home, career breaks, paternity- maternity leaves and other parental support leaves, employee wellness programs and retirement benefits to name a few.