FreshMenu Business Model: Driving Business Forward

What is FreshMenu?

FreshMenu is a cloud-based kitchen food delivery app which delivers food crafted from a brand-new menu every day. Owned by FoodVista India Private Limited, this cloud-kitchen company started its operations in the year 2014. The first-of-its-kind, FreshMenu delivers the best-in-class food made from fresh ingredients. A food delivery service that is distinct from the other of its kinds like Zomato and Swiggy, FreshMenu chefs craft a new menu of fresh food every day for their consumers. You can further grab a share of great meal-kits ranging from breakfast bowls, lunch and dinner, all at affordable and discounted price anytime through the FreshMenu website and app.

How Does FreshMenu Make Money?

FreshMenu operates on Full Stack Business Model. It offers end-to-end services to its users. The company offers its customers a food menu that is refreshed every day. A cloud-kitchen (kitchens that do not support a dine-in option but only food delivery) company, FreshMenu serves within a radius of 4 – 5 km from its cloud kitchens. With luscious and pleasing food, the company delivers quality dishes. Unlike other food delivery companies that earn revenue using commission, FreshMenu earns its share by the food it prepares. The in-house chefs here prepare delicious and appetizing food which is then delivered to the consumer via different apps. The company even offers the user an option to choose from different cuisines like Italian, Mexican, South Asian and many more. The prompt delivery of the food is another advantage that adds a feather into its cap.

FreshMenu offers a unique and new menu every day. This requires keeping up with the necessary ingredients and manpower.

But the company always stays low on its inventory level. It stocks up on its staples like rice and noodles twice a week, while the fresh products, vegetables and meat arrive once in every two days. Special ingredients like lobsters and salmon arrive based upon the upcoming menus but in limited quantities.

Once they are fully equipped with all the ingredients required, the chefs begin working on the menu. The new menu development starts at 7 in the morning when the time for breakfast delivery arrives. These deliveries continue till 10:30 AM. After 11:00 am, the chefs begin to work towards the lunch requests.

These orders are then prepared and dispatched off to their respective destinations. The whole process is managed by three Order Managers who ensure a proper connection between the kitchen and delivery personnel. The orders are then received swiftly by the kitchen staff, prepared by the chefs and further sent off with the delivery personnel.

Niharika (CK Book Critic)
Niharika (CK Book Critic)

A curious shutterbug, Niharika has a penchant for all things new. An ardent animal lover and a literature enthusiast, she loves writing fiction and creating her own world of words. Apart from her pure love for Maggi, her perseverance for doing things her way is something that defines her persona. She’s often found around the greens, gazing at the sky or cherishing music while at work.

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