Is It Safe To Buy Jewelry Online

Nowadays, e-commerce has transformed the way people shop in India. It creates a seamless shopping experience for customers from the comfort of their home. However, when it comes to jewelry shopping, people don’t know if they can trust online retailers. So, considering factors like quality, price and authenticity of jewelry, is it a good idea to shop online for jewelry? We think it is! Here’s why:

1) Transparency

It is important to know all about the jeweler and their products. Customers always doubt the accuracy of details listed about each product. Most jewelry websites do away with this concern by providing clear pricing information for all their products. “We provide price break-up of all our jewelry on our website making it completely transparent,” told Mithun Sacheti, CEO of Caratlane.

2) Convenience

Being able to shop anywhere and anytime is the best part of jewelry websites. It is easier than buying from offline jewelry stores. The best part is that you can compare products and look at the best deals on various sites at the same time. Many sites like Bluestone and CaratLane even offer try-at-home services for their jewelry products. So, you get to choose a convenient date and time for trying on the selected pieces.  “Caratlane was the first to launch this channel for jewelry in India. Consumers can select products they want to try on and well-trained personnel will be at their doorstep”, told Mithun Sacheti, CEO of Caratlane.

3) Authenticity

Another major concern for any online jewelry buyer is authenticity. Keeping that in mind, online jewelry sites sell only 100% authenticity certified products. Laboratories like SGL and IGI perform stringent quality checks on jewelry products. Further, BIS hallmarked jewelry is the safest to buy when it comes to gold and silver jewels. For example, diamonds at Caratlane are certified by reputed laboratories such as GIA, GSI, HRD and IGI. Similarly, Bluestone provides certifications from SGL , IGI, HKD, GIA and BIS Hallmark.

4) Affordable Prices

Every jeweler tries to have an edge over pother using the price factor. The major difference between online and offline stores is that offline retailers keep bigger price margins. This is because they keep products in showrooms, which escalates their inventory cost. But, today there are many online jewelers which offer exclusive deals and low prices., a leading online jewelry store adopts the StreamLaneTM system. This helps cut inefficiencies from the supply chain, keeping their overheads low. This leads to savings of upto 20% for the buyers.

5) Flexible Payment Options

Most online jewelry sites offer varied secure payment options to their customers. These include Cash on delivery, Credit/Debit card, EMI etc.  So, whether you want to buy an expensive solitaire or a necklace set, you can use a payment mode convenient to you.

6) Refunds Guaranteed

Sometimes, you buy jewelry and later realize that it does not suit your skin tone or is not exactly what you wanted. In this worst case scenario, the benefits of online jewelry shopping step in. Unlike offline retailers, online jewelry websites have policies which cater to such concerns. Most jewelry sites have a 30 day free return policy, which gives you freedom to return products and get a full refund.

7) Latest Designs

Everyone wants to wear the latest in fashion, be it clothes or jewelry. Current jewelry trends are being showcased in the fashion industry. New websites are coming up with the trendiest jewelry designs. Now, you can buy rings, pendants, earrings, anklets, bracelets and other exclusive ornaments. You can shop for gold, silver, diamond etc.

Voylla, for instance, provides 15000+ designs. Bluestone houses more than 5000 unique designs. Apart from this, many online jewelry retailers offer customization according to consumer need.

We are sure that these merits of online jewelry shopping will convince you to buy some right away. Here are some sites we recommend:

Additionally, get huge discounts and Cashback when you shop through

Ridhima Soin
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