The most popular video streaming site in the world, YouTube is a perfect avenue for entertainment, infotainment and more. It ranks no.2 in the Alexa metric for the most visited sites in the world, only behind Google.
YouTube is a bigger craze than social media sites like Facebook and Twitter. This growing fan base for the site is credited to the many internet celebrities it has created.
YouTube celebrities earn from the views and likes on their videos. While not many Indians were on the list of YouTube stars a couple of years back, the field is totally different now.
Comedians, rappers, cover singer, dancers, and artists from India have taken over YouTube and some of them are famous around the world.
If you haven’t seen their videos yet, it’s high time to do so. We’ve handpicked 8 of the best Indian YouTube Celebrities you must start following now.
1 Lilly Singh
Lilly Singh is known to her fans across the globe by her YouTube username ||Superwoman||. She’s a comedian, an actress and a rapper who makes new entertaining videos every Monday and Thursday.
Lilly joined YouTube in 2010 and in less than 7 years has garnered over 11 million subscribers. She’s had Priyanka Chopra, Dwayne ‘The Rock’ Johnson and even Bill Gates feature alongside in her hilarious videos.
The journey towards making videos began serendipitously for Bhuvan Bam. After watching a news footage during Kashmir Floods in 2015 where a reporter asked insensitive questions to the mother of a dead child, Bhuvan decided to give back to the reporter.
He uploaded a video thrashing the reporter which became a viral hit overnight. Bhuvan now makes funny videos and has over 2 million subscribers.
Watch out for outright satirical references to people and cuss words on this funny YouTube channel.
The co-founder of All India Bakchod (AIB) is one of India’s top-rated YouTube stars. Tanmay Bhat along with his AIB group brought rib-tingling and explicit jokes to YouTube in 2012.
All India Bakchod (AIB) was a pathbreaker in a culture that held many taboos. After close to 5 years of growing from strength to strength, AIB has over 2 million subscribers now and continues to make viral and funny videos regularly.
4Shruti Arjun Anand
When the 90-minute commute to work became a routine for Shruti Anand, she decided to do something productive during the time. She began watching ‘How to’ videos on YouTube for beauty and makeup. However, Shruti quickly realized that there were not many videos for brown skinned girls.
Shruti wanted to address this and hence began uploading beauty videos every week for the Indian skin tone. Working as a techie, she used every little time to work on her new found love. After seeing a steady increase in her YouTube following, she quit her job to become a full-time YouTuber.
A programmer by profession, Hyderabad-based Ranjit Kumar was earning well and leading a comfortable life. But there was something missing in it all. He never enjoyed what he was doing and was literally bored to death.
Then came YouTube to his rescue. Ranjit created a channel with the username ‘Geeky Ranjit’ where he began uploading videos of gadget reviews. While the channel was not an instant hit, Ranjit continued uploading more videos which ultimately gained him a tech fan base.
Standup comedian Kanan Gill was working as a techie in Bangalore but wanted to explore more of his passions in life. He enrolled in standup comedy shows and began winning them. His interest in hilarious shows translated into making funny videos.
Kanan along with fellow YouTuber Biswa Kalyan Rath is known for the ‘Pretentious Movie Reviews’ project which rips apart Bollywood movies for their direction, screenplay, editing and of course the storyline.
Though Sahil Khattar was a sensational radio jockey at the age of 17, things quickly turned grave when he chose to leave hometown for Mumbai. He struggled to find foot in the new city for almost two years until Culture Machine, a digital media company signed him up for the role of a street interviewer for their YouTube channel, Being Indian.
Sahil throws taboo questions to youngsters and elders alike in different cities to capture the culture and mood of each city. The hilarious answers and reactions captured on camera have catapulted Being Indian as one of the most popular YouTube channels in India.
For Sanam Puri, the early affair with music didn’t materialize until 2010 when he along with his brother Samar and two friends Venkat Subramaniyam and Keshav Dhanraj nailed a pop band audition.
The big YouTube breakthrough came when the band released songs recorded for a few agents on YouTube. Within a few months, they received a cheque amounting to $800 from Google. This inspired the band which decided to re-name itself to the more catchy ‘Sanam’.
Sanam Puri along with his band is ambitious about bringing back the indie music culture in India which was made famous by bands like Silk Route.